At Jockey our approach to arriving at a campaign is quite structured and conventional – Karthik Yathindra

 “The campaign opts to communicate differently and chose to address the larger market making it a lot more inclusive exactly what Jockey...

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Know the story behind Pepperfry’s latest video ad campaign promoting Swadeshi furniture – Kashyap Vadapalli

In line with the ethics of being an ‘Honest Indian Company’ and to aid initiatives such as “Make in India” and “AatmaNirbhar Bharat”, Pepperfry launched the ‘Swadeshi Is Gr...

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Having a video/campaign calendar helps plan the activities much better – Rapti Gupta

A campaign like “I AM MSME” made sense because it was local, it was a conversation star...

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At Britannia, designing a campaign starts with addressing a business objective: Vinay Subramanyam

“The most powerful and memorable campaigns are the ones that have the most relatable insights. “ - Vinay Subramanyam - Vice President - Marketing at Britan...

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Our responsibility doesn’t stop at building safe homes, it extends to a safe planet – Sanjay S Sahni

“At Tata Steel, we always strive to negate the effects of adversity with our preparedness.” - Sanjay S Sahni - Chief of Marketing & Sales (Branded Prod...

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Story behind The Fred Hollows Foundation’s “Carry On Fred’s Vision” campaign

The idea behind the “Carry On Fred’s Vision” video marketing campaign was to carry on the legacy of Professor Fred Hol...

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Story behind – Aegon Life’s “An ode to the doctors” video marketing campaign

The idea behind making this video "An ode to the doctors #Savethesaviour" was triggered when violence escalated agains...

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Story behind “Faster than a Math Teacher” video marketing campaign from Eric Arnold, CEO-Planswell

Ad films are generally associated with big budgets, big ad agencies, big celebrities, big production values etc.  ...

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Video Marketing Story: Topgain Consulting’s “Top Gain Client testimonial”

We created this testimonial video "Top Gain Client testimonial" as an honest experience sharing from one of our clients to all our potential clients. I think honesty really...

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