Know the story behind Pepperfry’s latest video ad campaign promoting Swadeshi furniture – Kashyap Vadapalli
In line with the ethics of being an ‘Honest Indian Company’ and to aid initiatives such as “Make in India” and “AatmaNirbhar Bharat”, Pepperfry launched the ‘Swadeshi Is Gr...
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Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala
"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Re...
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Having a video/campaign calendar helps plan the activities much better – Rapti Gupta
A campaign like “I AM MSME” made sense because it was local, it was a conversation star...
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At Britannia, designing a campaign starts with addressing a business objective: Vinay Subramanyam
“The most powerful and memorable campaigns are the ones that have the most relatable insights. “ - Vinay Subramanyam - Vice President - Marketing at Britan...
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Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola
“Every project or campaign we deep dive into has a business problem we’re solving for.” - Mayur Hola, Head of Global Brand - OYO Hotels & Homes.
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Our responsibility doesn’t stop at building safe homes, it extends to a safe planet – Sanjay S Sahni
“At Tata Steel, we always strive to negate the effects of adversity with our preparedness.” - Sanjay S Sahni - Chief of Marketing & Sales (Branded Prod...
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Story behind The Fred Hollows Foundation’s “Carry On Fred’s Vision” campaign
The idea behind the “Carry On Fred’s Vision” video marketing campaign was to carry on the legacy of Professor Fred Hol...
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Story behind – Aegon Life’s “An ode to the doctors” video marketing campaign
The idea behind making this video "An ode to the doctors #Savethesaviour" was triggered when violence escalated agains...
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Story behind “Faster than a Math Teacher” video marketing campaign from Eric Arnold, CEO-Planswell
Ad films are generally associated with big budgets, big ad agencies, big celebrities, big production values etc. ...
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Video Marketing Story: Topgain Consulting’s “Top Gain Client testimonial”
We created this testimonial video "Top Gain Client testimonial" as an honest experience sharing from one of our clients to all our potential clients. I think honesty really...
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