Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola

“Every project or campaign we deep dive into has a business problem we’re solving for.” - Mayur Hola, Head of Global Brand - OYO Hotels & Homes.

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“A major mistake brands do is to either copy or ignore what their competition is doing.” – Devang Mehta

"Each campaign should only have one clear-cut objective. Macro division of objective can be a Branding campaign versus Performance campaign.&...

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“The biggest mistake that one must avoid while planning ad campaigns is not evolving with time”- Vinod Kumar Gupta

“We believe that without a clear, thoughtful and differentiated concept, it is very dif...

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“Be process driven, creativity is subjective. What I like you might hate and vice versa” – Gaurav Mehta

"The reason to buy a car has changed drastically. Earlier, maybe it was still an aspiration product but it’s on its way to becoming a functio...

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“Success is moving both brand equity & business metrics in an incremental way” – Abhishek Shah

“I do take decisions based on gut feeling sometimes. However, when it comes to designing brand campaigns that can connect with a set of targe...

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“Sometimes the strongest and most innovative of ideas lie in the most basic of truths or insights” – Jay Mavani

“The more you deep-dive into the understanding of the who, what, why, when and wher...

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“One of the most common fallacies marketers fall prey to is to solve problems with money.”- Chaitanya

The Babloo Artist video attempts to capture this narrative in the most comprehensive manner and therefore comes across as a short film than a...

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“Keep it short, messaging should have a natural connect to the occasion and visual appeal.” – Ashish Sharma

"The single line brief given to the agency was to bring out the most important aspect of Aegon Life Insurance i.e. to help our customers secu...

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