“The biggest mistake that one must avoid while planning ad campaigns is not evolving with time”- Vinod Kumar Gupta

“We believe that without a clear, thoughtful and differentiated concept, it is very difficult to come up with an ad campaign which will penetrate through the noise and appeal to the target audience. ”

– Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Limited

Dollar’s latest campaign “Don’t bring the virus home” is not just another advertisement, it’s a well processed and targeted marketing step.

This ad campaign is a well versed mixture of humour and message that makes it interesting.

We talked to Vinod to know the behind the scene story behind the campaign. How they conceptualised the whole campaign, what was their thought process and the team involved in it.

Read on to know more about the campaign story.


Are you paying high? Check – Global Video Production Price guide



1. What is Dollar’s internal process of coming up with an ad campaign?

We believe that without a clear, thoughtful and differentiated concept, it is very difficult to come up with an ad campaign which will penetrate through the noise and appeal to the target audience. 

At Dollar, we usually begin the same with a brainstorming session with our team members, so as to come up with innovative ideas. 

We also look at the challenges that our brand is facing and come up with solutions which can be incorporated in our ad campaign. 

We try to make sure we deliver engrossing content with key messaging so that our consumers are able to connect with it. 

We try our best to create a blend between the traditional and the modern so as to appeal to a larger base of consumers. 

Of late, we are also enhancing our focus on digital campaigning, realizing its relevance and scope. 


Get updated with Latest Video Marketing News



2. What was your thought process when you were planning/conceptualizing the “Anti-Viral Dollar mask” campaign?

With the lockdown being lifted in phases, people have once again started venturing out. However, this time they are more careful as everyone wants not only to protect themselves but also their loved ones against the virus. 

This was when we thought of coming up with a range of anti-viral products. 

We wanted our campaign to be light-hearted but also to give out a serious message that ordinary masks can’t stop the virus from coming home with us. 

We wanted to change the conversation around health and safety during COVID-19. Hence, we came with a campaign – ‘Don’t Bring The Virus Home’.


Check out – Top 25 Global Video Marketing Disruptors



3. One Ad campaign you admire most and why?

Of all our ad campaigns, the one that is closest to my heart is of our brand’s new identity wherein we have inverted the idea of ‘damsel in distress’. 

As a brand, I believe we have a social responsibility and therefore we thought it extremely pertinent to break the existing gender stereotype of masculinity and femininity. 

The uniqueness of this ad along with the strong social message that it shares is what makes it so admirable to me.


Invitation to join Global Marketers Community Discussion Space



4. What mistakes our community members should avoid when it comes to planning ad campaigns?

According to me, the biggest mistake that one must avoid while planning ad campaigns is not evolving with time. 

I think change and exploration of new ideas is very important to connect with a number of audiences across various age groups. 


Get updated with Latest Video Marketing News



The team behind this campaign.

The team behind the ‘Duke In Distress’ are given below:

Agency: Lowe Lintas Kolkata and LinConsult

Planning: Anurag Prasad, Kritika Sawhney

Creative: Janmenjoy Mohanty, Mohit Arora, Nisheeth Srivastava

Account Management: Indranil Mitra, Siddharth Gautam

Production: Dharma 2.0 (Director: Shiven Surendranath)


Check out these interesting Video Marketing Campaign Stories



About Vinod (in his own words)

Having always believed in the results of hard work and dedication, my journey too has been filled with the same. 

Being greatly inspired by my father, Shri Din Dayal Gupta, I have been keen on having a recognized and strong identity for myself. 

Having completed my schooling and college from St. Xavier’s, I was headstrong about carving a niche for myself. I started my career with Sony Orson but grew to join the family business in 1991. 

Over and above everything else, I believe an individual must have faith in himself and it was this strong belief that aided me to take a major leap and helped me to take the business to newer heights.


Learn from Video Marketing experts



About VidSaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

Keep Learning
Here are some related guides and posts that you might enjoy next.
Learn video marketing growth hacks from Rohan Chaubey

Rohan Chaubey is the founding member of International Growth Hacking Day (July 13) and bestselling author of the award-winning book…

YouTube SEO: 10 hacks you need to know in 2021

Difference between Google SEO and Youtube SEO? Google says - why should I rank this content and takes a long…

10 Video Marketing Jokes to crack you up (2021 Edition)

Video Marketers across the globe are doing some fantastic work but there is a funny side to Video Marketers/ Marketing…

Nobody wants to see how good is your product unless you provide something to user - Yashaswi Raj Kamra.

Think about the conversations, not just the promotion. - Yashaswi Raj Kamra Yashaswi Raj Kamra is a Lead filmmaker at…

Global Animation Explainer Video and Editing Price list: Vidsaga (2021 Edition)

  We are running special discount of upto 15% (valid till May 15' 2021) Get additional 10% discount by joining…

Live shoot Video Production Price (Global) - Vidsaga (2021)

We are running month end discount of upto 15% (valid till May 15' 2021) Get additional 10% discount by joining…