Why Amit Sriramka, CEO – Entit Consultancy prefers Vidsaga for Video Production

We at Vidsaga have worked with Entit for their video marketing by helping them create an explainer video.

They have approached us with the thought to create an animated explainer video for their new App – TimeKompass. – detailing product features and usage. 

Entit  is an ISO certified customer oriented IT services company, having a huge talent on board and easy access to bigger domestic & International markets. 

 Read on to know the experience of Amit Sriramka, CEO – Entit working with Vidsaga and Infomatica Labs.

Q. Tell us about Entit ?

Amit: Entit Consultancy Services Pvt. Ltd is a mid-size IT company based out of Central India. 

With Entit, there is a range of offerings in IT/ITeS Services as well as Products employing futuristic technologies like Artificial Intelligence and Machine Learnings. 

Having grown from a size of 3 to over 200 employees in a very short span, Entit caters to several Government & Corporate Organizations with Innovative solutions for better service delivery and increasing the org’s overall productivity. 

Entit has on its name, several products/solutions that are very first of their kind within the Country. This has also led in garnering several awards for the Company.

Q. Why you decided to create a video for Entit?

Amit: Since Entit always keeps on thriving on newer solutions, it is imperative to showcase the vision of the product to the customers, the way it was conceived by us.

We believe that Videos are the best way in achieving this. Like recently, for our new product TimeKompas App, that is an AI based full stack Attendance, HR & CRM system. 

It is not just the first of its kind, but also the most secure product for any organization. It was not easy to explain the customers about its benefits. 

We took the rescue from a series of Videos explaining the product, its features, Live usages etc. Videos helped us tremendously in gaining on our mission in a short period.

Q. What challenges you faced while conceptualizing & marketing your video?

Amit: We wanted our videos to be plain and simple so that it can explain the vision of the product to the customers.

They should be able to see the value addition that it is going to impart into their business. 

So, Script writing was the biggest challenge, where we needed first professional help, because there will be a number of production houses who can develop video for you, but the question is Content. 

Second challenge is getting the right production house on your budget; you need a reliable source to align with the right partners.

Q. What is your biggest learning regarding video content marketing?

Amit:  Firstly, for making the video ready, do some bit of your homework and then get a right partner who can be with you and guide you till the end. 

Secondly, Unless you have deeper pockets for your marketing budgets, you can’t just use television commercials and other traditional mediums to market your videos. 

We initially tried and tested several social media platforms, both Paid and Free. It took some time for us to realize that we need to choose the sources specific to where our customers are. 

Once you can do that, you start getting results faster and of course mouth publicity plays a bigger role post that.

Q. How was your experience working with Vidsaga and Infomatica Labs?

To start with, Vidsaga helped us with script. 

What I found interesting is their script framework. I have seen this for the first time and never knew that you can have a template for writing the script.

And apart from that we could save time by not calling multiple vendors and waiting for their quotes. 

We shortlisted Informatica Labs to complete the project. Their knowledge and expertise in this field was an add-on and we are pretty satisfied with the final product.

Q. What tips you’d like to give to someone who is a newbie in video marketing?

Amit: While developing any video content, it is utmost important that the videos shall be concise and relatable to the consumers. 

Moreover, having a viral content always helps.

If you are looking to create video for yourself or your client