Don’t be afraid to test different ideas when producing videos – Hussam Hammo
Hussam Hammo was always interested in computers and gaming as a kid. He studied computer science at Princess Sumaya University for Technology in Jordan.
There he received the Queen Rania Award for Entrepreneurship for his social media startup Faye3.com; the first Arabic social network.
He then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem in 2013; the leading mobile games publisher in the Arabic speaking market.
Read on to know more about him & Tamatem’s Video Marketing Campaign story.
1. Tell us about your life journey, in brief?
I was always interested in computers and gaming as a kid. I used to stay hours and hours in an internet cafe in Amman just playing games. I studied computer science at Princess Sumaya University for Technology in Jordan.
There I received the Queen Rania Award for Entrepreneurship for my social media startup Faye3.com; the first Arabic social network that was acquired by Maktoob.com which was later acquired by Yahoo.
I then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem in 2013; the leading mobile games publisher in the Arabic speaking market, currently we are 45 employees based in Amman, Jordan where we have published over 45 games with over 100M downloads.
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2. How did you come up with the idea – “The most powerful online game on mobile and laptop” video marketing campaign?
The Marketing team at Tamatem have a brainstorming session on a weekly basis on what new creatives they should work on for that week, each person in the team has an input in deciding on whatever the next crazy idea should be. This video is specific.
We wanted it to be a funny campaign but also based on reality, there is always that guy/girl who has to cheat in any card game. We gathered the guys, gave them cards to play Baloot and that was it, this was taken in one shot only as we wanted to be as natural as possible.
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3. Please share the story behind this successful Video Marketing Campaign?
This video was a teaser for our upcoming game VIP Baloot (VIP بلوت) we were excited about releasing it, like I said it was us just testing around different ideas based on reality when we play cards you always have different personalities and in this video.
In specific, we wanted to highlight the cheater (خويك الخشيم) and make it relevant for our targeted audience.
4. What is your major learning from this marketing campaign?
Looking at it now after three years I wouldn’t change a thing in it, it has all the factors of being funny, suspenseful, and creative. Before releasing VIP Baloot (VIP بلوت) we really focused on branding the game and we wanted it to reach to all Baloot lovers and to be the number one card game in the region. Thank god today I can say we are achieving this dream.
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5. What tips you would like to give to newbie video marketers for producing video content for his/ her startup?
Brainstorming, research, creativity & data are key, always take everyone’s input and ideas, let everyone in the team to be heard. Also, always research for ideas for what is trending and see what your competitors and what other successful gaming companies around the world are doing.
Research what your target audience likes and what can be offensive or funny for your audience. You have to be creative when producing videos, think outside the box and don’t be afraid to test different ideas.
Finally, look at data, look at how your creative is performing; are your users liking your videos or not and with that keep A/B testing on different ideas and styles.
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