Blog

Learn everything about personalized videos from expert Sudish Balan

It’s not enough to add a consumer’s photo or name and expect the magic to happen. Brands need to use much more consumer data and smartly…

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“One of the most common fallacies marketers fall prey to is to solve problems with money.”- Chaitanya

The Babloo Artist video attempts to capture this narrative in the most comprehensive manner and therefore comes across as a short film than an ad. However,…

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At Jockey our approach to arriving at a campaign is quite structured and conventional – Karthik Yathindra

 “The campaign opts to communicate differently and chose to address the larger market making it a lot more inclusive exactly what Jockey has been doing…

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Top Video Marketing News in August 2020

TikTok Launches New Tutorials Mini-Site to Help Brands Make Best Use of its Tools August 13, 2020 TikTok launching new view-only app on Amazon Fire…

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Learn about Personalised videos from Video Product Leader, Deepak Sharma

“Video is ‘fattest’ data in the pipe across any communication channel and most difficult to manipulate.” - Deepak Sharma, Video product leader. Deepak Sharma is…

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Ad Review – Cricket.com’s “Game Badal Gaya”.

Brand - Cricket.Com  Category - Sports/ Internet Media There are two parts to an ad film or even other forms of the advertisements for that…

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Our guiding principle is “What is the most authentic route ahead that benefits the brand” – Kartik Johari

“Be authentic, honest and meticulous.  There is no other way to make a great ad film. And please remember, ad directors and script-writers have a…

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10 New Things in Video Marketing in August 2020

To help marketers updated about the latest trends in video marketing. We at Vidsaga have sorted the new things in video marketing in August 2020.…

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Ad Review – Motilal Oswal’s “Skin in the Game”

How would you trust a Financial service provider? Motilal Oswal created a commercial to tackle this problem. Check out the review of their ad -…

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Learn about the responsibilities, challenges and personality traits of a CMO from Kip Knight

“CMO could be a very challenging role but rewarding and personally satisfying too. There’s  always a lot of pressure to deliver the financial numbers that…

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