Blog

Our guiding principle is “What is the most authentic route ahead that benefits the brand” – Kartik Johari

“Be authentic, honest and meticulous.  There is no other way to make a great ad film. And please remember, ad directors and script-writers have a…

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10 New Things in Video Marketing in August 2020

To help marketers updated about the latest trends in video marketing. We at Vidsaga have sorted the new things in video marketing in August 2020.…

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Ad Review – Motilal Oswal’s “Skin in the Game”

How would you trust a Financial service provider? Motilal Oswal created a commercial to tackle this problem. Check out the review of their ad -…

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Learn about the responsibilities, challenges and personality traits of a CMO from Kip Knight

“CMO could be a very challenging role but rewarding and personally satisfying too. There’s  always a lot of pressure to deliver the financial numbers that…

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Know the story behind Pepperfry’s latest video ad campaign promoting Swadeshi furniture – Kashyap Vadapalli

In line with the ethics of being an ‘Honest Indian Company’ and to aid initiatives such as “Make in India” and “AatmaNirbhar Bharat”, Pepperfry launched…

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Learn how to be focussed from the “Focus” Expert and Precision shooting world champion – Christina Bengtsson

"Change the perception that life is short. As a society, we’ve adopted this notion that there is so much to do in so little time. We…

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Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala

"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger…

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Learn about Product and Retention Marketing from Abhishek Guhathakurta

Your communication strategy should be based on frequency, content, and time of communication and on your existing campaign data sets. - Abhishek Guhathakurta Abhishek is…

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Having a video/campaign calendar helps plan the activities much better – Rapti Gupta

A campaign like “I AM MSME” made sense because it was local, it was a conversation starter, and topical in nature. - Rapti Gupta, Content…

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Product video – cComply, USA

If you are looking to create similar video easily, quickly and at the right price, then submit your video requirement About Vidsaga Vidsaga is a…

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