Blog

Know the story behind Pepperfry’s latest video ad campaign promoting Swadeshi furniture – Kashyap Vadapalli

In line with the ethics of being an ‘Honest Indian Company’ and to aid initiatives such as “Make in India” and “AatmaNirbhar Bharat”, Pepperfry launched…

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Learn how to be focussed from the “Focus” Expert and Precision shooting world champion – Christina Bengtsson

"Change the perception that life is short. As a society, we’ve adopted this notion that there is so much to do in so little time. We…

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Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala

"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger…

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Learn about Product and Retention Marketing from Abhishek Guhathakurta

Your communication strategy should be based on frequency, content, and time of communication and on your existing campaign data sets. - Abhishek Guhathakurta Abhishek is…

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Having a video/campaign calendar helps plan the activities much better – Rapti Gupta

A campaign like “I AM MSME” made sense because it was local, it was a conversation starter, and topical in nature. - Rapti Gupta, Content…

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Product video – cComply, USA

If you are looking to create similar video easily, quickly and at the right price, then submit your video requirement About Vidsaga Vidsaga is a…

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At Britannia, designing a campaign starts with addressing a business objective: Vinay Subramanyam

“The most powerful and memorable campaigns are the ones that have the most relatable insights. “ - Vinay Subramanyam - Vice President - Marketing at…

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Top Video Marketing News in July 2020

TikTok launches $70m fund for creators across Europe July 30, 2020 TikTok Launches 'Creator Fund' to Pay Platform Influencer for Their Efforts July 23, 2020…

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Learn “how small businesses can scale up Video Content” from Mike Melli

The main learning I have is to achieve the scale you have to be open to different structures and partnerships rather than be stuck on…

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12 New Things in Video Marketing in July 2020

Video Marketing is important for every marketer and company because videos make it easy to understand and engaging to the viewers get to know about…

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