Top Global SaaS Startups With Best Explainer Videos
In a world where video has taken over marketing strategies, Explainer videos have become a necessity. And with the rise of Global Saas Startups, Explainer Video Marketing becomes an important tool to showcase their services.
Explainer videos let brands communicate their services in a short, interactive, and engaging way.
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All the information is condensed into this short video that has the capacity to connect with potential users and communicate what solution the company has to offer and why they are the best alternative available in the market.
In this article, we curated a list of Global SaaS companies that have created awesome explainer videos and raised the bar.
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Here is the list of Top Global SaaS Startups with Best Explainer Videos
1. Solar winds
SolarWinds is an American company that develops software for businesses to help manage their networks, systems, and information technology.
The SolarWinds Orion Platform is a powerful, scalable infrastructure monitoring and management platform designed to simplify IT administration for on-premises, hybrid, and software as a service (SaaS) environments in a single pane of glass.
The explainer video gives an overview of the SolarWinds Orion platform. It describes how various modules can be added to the platform to solve a broad spectrum of IT challenges.
The video has text and line animations with appealing graphics visuals and voiceover that helps the viewers to understand the concept easily.
2. Box
Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls.
Box’s explainer video had given a brief explanation of how an individual can work with Box.
The explainer video has text animations with good graphics to make an individual understand the service they provide. The voiceover in the video escorts the viewers till the end of the video.
3. Amazon web services
Amazon Web Services provides information technology infrastructure services to businesses in the form of web services. It is the most comprehensive and broadly adopted cloud platform that is providing APIs to individuals, companies, and governments.
The explainer video gives a detailed explanation of the AWS App runner with amazing motion graphics. The video had appreciation graphics that are simple and interesting. The explainer also has an easy-to-understand voiceover to give a broader view of the platform.
4. Zendesk
Zendesk is a customer support platform that lets you connect with customers on any platform. It provides software-as-a-service products related to customer support, sales, and other customer communications.
The explainer video exhibits the interface of Zendesk and the benefits a user may get by using it. The video is simple and easy to understand.
It has visuals with text animations and a voice-over that is good enough to deliver the message.
5. Gusto
Gusto develops web-based payroll solutions for small- and medium-sized businesses. It operates an online platform that provides payroll, benefits, human resources, and integration services for employers and employees in the United States.
Gusto’s explainer video gives a detailed explanation of their platform. The video has website visuals and voiceover to help individuals get an insight into its platform.
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6. Atlassian
Atlassian produces software that helps teams work together more efficiently and effectively.
The company provides project planning and management software, collaboration tools, and IT help desk solutions.
This short and simple video gives an overview of Atlassian and its functions. The video had simple visuals that include the functioning of Atlassian with a voiceover giving an explanation of it.
7. ServiceNow
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations.
They created a 2D character video with motion graphics, line, and text animations with a voiceover explaining the functioning of ServiceNow and how it helps an individual.
The video has a well-written script and is also simple and easy to understand.
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8. Upwork
Upwork is an American freelancing platform that connects businesses with independent talent around the globe.
The explainer video gives an overview of Upwork and the service they provide.
The video had appealing visuals, motion graphics, and interesting use of text animations.
The colors used in the video look cool and pleasant and the video also had a voiceover to support it.
9. Twilio
Twilio is a cloud communications platform that allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.
The explainer video explains Twilio and its functions with an amazing script, storyline, and graphics.
Their video had 2D characters with appealing motion graphics and a fine collection of colors that makes the video more interesting. The voiceover in the video helps a viewer to understand the functioning.
10. Github
GitHub provides code hosting services that allow developers to build software for open-source and private projects in organizations.
Github’s live-action explainer video gives a brief explanation of its working procedure.
The video is a mix, which looks great. They created a video with few people, 2D characters with appealing graphics, and line animations, overall it is a complete combination of entertainment.
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11. Coupa Software
Coupa Software is a global technology platform for Business Spend Management. The company helps large companies gain visibility into, and control over, the money and resources spent within their organizations.
This is an amazing video that makes an individual stick to it. The video had 2D characters, 3D animations, and text animations. It also had light background music with a voiceover giving an overview of Coupa.
Though they used a single color in the video that attracts the eye.
The explainer video is brilliant.
12. Zeplin
Zeplin is the ultimate collaboration tool between designers and developers. Zeplin is a connected space where product teams can share designs, generate specs, assets, and code snippets.
They created an explainer video with visuals explaining how Zeplin works and its usefulness to a user. The video has appealing graphics and text animations that make the video simple and easy to understand. The video also had a voiceover with pleasant background music.
13. Zuora
Zuora is an enterprise software company that designs SaaS applications and sells access to these applications, using a subscription business model, to client companies.
Zuora’s applications are designed to automate billing, commerce, and finance operations.
The explainer video has eye-catching graphics and visuals, line animations, and text animations giving an insight into Zuora. The video also had background music with a voiceover to support it.
The video looks great with simple animation.
14. Adroll
AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers.
AdRoll is an e-commerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are.
Adroll’s explainer video gives a brief explanation about the platform. The video is bright and eye-catching with the colors, graphic visuals, and text animations they used.
The video had a voiceover to support the text animations and escorts an individual till the end of the video.
15. Xactly
Xactly Corporation is a pure-play, SaaS company that provides cloud-based enterprise software and services. They offer tools to allow for sales performance management, sales effectiveness, sales compensation, and employee engagement.
They created a 2D character animation video with appealing motion graphics focusing on the service they provide. The video had a subtle collection of colors that makes an individual stick to the end of the video.
The video also had text animation and voiceover to give an overview of Xactly corp.
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16. BrowserStack
BrowserStack is a cloud web and mobile testing platform. The tool provides developers with the ability to test their websites and mobile applications across on-demand browsers, operating systems, and real mobile devices.
The short explainer video gives a quick overview of the Browser stack. The video is short and simple with graphic motions representing the application. The video had a voiceover to guide an individual to understand the platform and its services.
17. CircleCI
CircleCI offers a modern software development platform that lets teams ramp quickly, scale easily, and build confidently every day.
It allows developers to rapidly release code they trust by automating the build, test, and deploy process.
The video is showcasing how CircleCI is helpful to an individual. The video had line animations and visuals with good appealing graphics. The voice-over in the video helps an individual to walk through the video.
The video has been made brilliantly with the use of appealing motion graphics, text animations, and voice-over.
18. Marketo
Marketo develops and sells marketing automation software for account-based marketing and other marketing services.
Marketo supports large enterprises to fast-growing small businesses across a variety of industries from technology to higher education.
The explainer video gives an insight into Marketo and its working procedure.
The video had simple 2D characters, line animations, and text animations with appealing motion graphics.
The voiceover added in the video helps a viewer to easily understand the overview of Marketo.
19. PagerDuty
PagerDuty is a cloud computing company specializing in a SaaS incident response platform for IT departments.
The platform provides reliable notifications, automatic escalations, on-call scheduling, and other functionality to help teams detect and fix infrastructure problems quickly.
They created an amazing video with appealing motion graphics and visuals, explaining how Pagerduty is helpful to a user.
The voiceover in the video helps an individual to understand the service they provide.
20. Mulesoft
MuleSoft provides an integration and API platform that makes it easy to connect data from any system to create connected experiences.
This 90-second explainer video gives a quick overview of what Mulesoft does. The video starts with 3D animation and then continues with line animations with appealing motion graphics. The video also had a voiceover to guide the viewers in understanding their concept.
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21. Namecheap
Namecheap is an ICANN-accredited domain name registrar providing domain name registration and web hosting.
At Namecheap, one can register brand new domain names using hundreds of popular TLDs.
Namecheap’s explainer video is a short video providing information about the platform. The video had 2D characters with good appealing graphics and voiceover that helps to deliver the message to the audience.
22. Datadog
Datadog is a monitoring service for cloud-scale applications, providing monitoring of servers, databases, tools, and services, through a SaaS-based data analytics platform.
The video starts with visuals of its interface along with text animations and motion graphics added to it. The overall video gives an overview of Datadog and its uses.
The video had no voiceover but the text animations are enough to deliver their message.
23. Bill.com
Bill.com is a leading provider of cloud-based software that simplifies, digitizes, and automates back-office financial processes for small and mid-sized businesses.
The Bill.com platform connects businesses with their suppliers and clients to help them manage their cash inflows and outflows.
Bill.com’s 30-second explainer video gives a brief explanation about the platform. They used 2D characters with appealing motion graphics and a voiceover to support.
The video is simple and straight to the point.
24. Intercom
Intercom is a company that produces a messaging platform that allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
The explainer video is explaining the concept and the services provided by Intercom.
The video starts with 2D animation characters and appealing motion graphics. The video had website visuals with voiceover, which helps an individual to understand the platform more easily.
25. Xero
Xero is a cloud-based technology company that is the worlds leading online accounting software built for small to medium businesses.
The user’s financial data is in one place, it connects to the bank and the user can collaborate and customize it to suit the business.
It makes running a business a little more beautiful.
The explainer video showcasing how Xero is helpful to users with all the benefits they provide.
The video had text animations with engaging graphics, visuals, and voiceover with soft background music, which makes understanding easy, and also had a fine collection of colors.
The explainer video is quite appreciated.
