Top 25 Indian companies with best Product Explainer videos
In the Sales funnel, the role of Product explainer videos is to attract and educate prospective users.
Tips to create product explainer videos for businesses
- Incorporate “1 Key message” you want the audience to retain.
- Script is generally 200-250 words.
- State the problem statement in the first 10 seconds.
- Addressing viewers directly with words like “you” create an instant connection.
- Position your product/service as the secret sauce of a user’s problem.
- Use active sentences than passive.
- Sync the voiceover to the visuals graphics for better understanding.
- Try to answer users’ all apprehensions.
1. Avail finance
Avail Finance took the initiative of providing online, easy, and hassle-free and instant loan for salaried employees.
The visuals are good enough to understand the service they provide. They have not used Voice over in the video. The appealing visual, Graphics designs and text animations glue you to watch the video till the end.
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2. GoQii
GoQii takes care of your total well being. They have dedicated health professionals to guide you.GoQii even have labs associated with all you can directly get test results in the app.
They created a video using motion graphics and voice over. This video starts with general statistics to which every individual can somehow relate. This is a perfect example of how minimum animation and motion graphics with text can create an impactful video.
3. Indifi Technologies
Indifi Technologies provides loans to small businesses easily and without collateral. They provide loans to industries like retail, hotels, travels, e-commerce, and restaurants. And to integrate this key message they created an animated explainer video.
A very short, precise and to the point video. They very well integrated the key message into the very first second with appealing motion graphics. Each service and process is very clearly explained in this 90-second explainer video.
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4. Legal Kart
Legal Kart is an app to get legal advice on any issue. They have legal practitioners over the platform who are ready to answer users’ problems and provide the right advice. This is even a management app for legal practitioners.
They used 2d character animation to convey this message. This video answers all the apprehensions of the user and can thus be a perfect content. They creatively used characters and connected them very cleverly to show challenges faced by legal practitioners.
5. Lido Learning
Lido is an online live learning platform for Maths, English, and Science for classes 5 to 9. It is featured in several online media portals like YourStory, Inc42, etc.
They created an amazing explainer video with dynamic animation, colors, and motion graphics in such a way that users can understand their offering in a well-organized way. This 90 second video clearly demonstrates the Value proposition LIDO offers for students.
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6. Medika Bazaar
Medika Bazaar is a B2B platform to supply medical products and equipment to hospitals and doctors. Since its inception, it has partnered with more than 30000 hospitals in India.
They created a 2D character animation and motion graphics video focussing on their service and how one can use it. The video starts with introducing Medika Bazaar and takes you to a tour of their platform and services. This video is a complete package to understand the use of the platform.
7. Paladion
Paladion is a renowned Global name in cybersecurity services. This 19 years old company was recently recognized by Gartner in the market guide in managing detection and responsive services.
They created a 3 minute company explainer video starting with the problem one has to face if the website is not protected.Paladion created a customized video with appealing visuals.
They not only explained the services they provide but also made aware of the facts and figures that are related to cybersecurity. After watching the video you surely would think of getting their service.
8. Perfios
Perfios is a real-time financial statement analyzer for corporates and businesses. It has won the best Fintech awards at Business Today – Money Today Financial Awards 2020 recently.
They created a company explainer video explaining a smart way to manage your finances. They demonstrated in a very simple way how their service fits in any relatable scenario. The visuals are enticing and one can easily understand the message.
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9. Rupee Redee
Rupee Redee is a digital platform for instant personal loans. They created various calculators like loan calculator, SIP calculator, Interest calculator on the platform to ease the process.
There is a general misconception that getting a loan is a tedious process and includes a lot of paperwork. This 2d Character animation video explains the simple process of getting a personal loan with.
10. Shopx
Shopx is an operating platform to connect retail, brands,and consumers. They serve 15 million customers in around 24 towns across the country.
Shopx created animated corporate video combining Motion graphics and 2D character animation to introduce shopx UPI payment to customers and retailers.
11. Graymatter
Graymatter is a company that provides business intelligence analytics, data science services and big data.
Many might think that Finance analytics can be a boring subject to create a video. But Graymatter added appealing visuals elements in the video that made the video interesting and at the same time added humour to make it fun & interesting.
There is character animation, custom animation and a good combination of colors and presentation.
12. Cityfurnish
Cityfurnish provides furniture and appliances on monthly rent. The founding members behind this platform are Saurabh gupta, vinit jain, and neerav jain. Cityfurnish recently received Home and home products of the year in 2020 award by Entrepreneur India.
This video explains all about how to get premium and quality furniture on rent. They have creatively played with colors and visuals in the video. This video explains everything starting from users’ pain points to how to use the platform effectively to get the best furniture.
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13. Cast Software
Cast provides software intelligence to digital professionals. Vincent Delaroche started Cast softwares 25 years ago and today it is the market leader in software intelligence.
This video explains the building block of softwares and applications. They used simple motion graphics and animation to showcase this. The screen is pretty much constant and the major focus was on the process.
14. Mad over poker
Mad over poker is an online poker game platform. This video explains how to use the platform to play poker. A simple animation style, good voice over artist and explains the fun in poker.
15. Eduvanz financing ltd
Eduvantz is an online platform that provides instant and easy loans to skill seekers and students. Eduvants won many prestigious awards and was included in Inc42 and IAMAI list as an immersing fintech startup.
To Showcase how they work, they created a simple corporate company video. This video focuses on getting simple, easy and superfast loans to students for studying further.
16. Relocatte
Relocatte is a tech real estate platform that offers rental apartments for a month, a year, or longer duration. It is featured in media portals like your story and Equity Bulls.
They created a simple video with motion graphics and text animations. They even included real time images of the apartment which very well describes the services provided by Relocatte. An outstanding soundtrack sometimes is also enough to convey the message.
17. PiCards
PiCards is a formative assessment system that evaluates student’s responses, tracks performances, and encourages students’ participation. It is the winning startup under India Innovation Growth programme 2018.
They created 2d character animation to showcase how PiCards can be used as a quick and effective feedback solution. They included a relatable scenario pointing to the problem and solution they provide .
18. Leadsbook App
Leadsbook app provides verified leads to interior, exterior and civil service works. This is a very easy to use affordable app.
To showcase the app, they used a simple whiteboard video format. They created an effective storytelling technique that every explainer video maker should use. Voice over is not used in the video yet it did not fail to glue the viewers and convey the message.
19. Enparadigm
Enparadigm is India’s leading experiential learning & gamification company. It has won awards for gamification, e learning, Training, talent management leadership awards and the count goes on.
They created a video for senior management to understand the CEO perspective. The resemblance used in the video is exceptional and very well related to the businesses.
They created a simple and easy to understand character animation video that focuses on every step a business goes through and how Enparadigm is a perfect transforming solution.
20.Acuver Consulting
Acuver Consulting is a customer oriented consulting platform for warehouse management and order management & analytics.
This video explains complete warehouse management. This is a simple whiteboard animation that started with common concerns of warehouse management and led to the solution which the company provides.
21. Zodiac packers and movers
Zodiac packers and movers is a Delhi based company that helps in shifting of home and office in a very easy, careful and cost effective way.
They created an animation explainer video to showcase their office shifting service. The video started with common concerns anyone has while shifting office. This animation video clears all the worries with Zodiac packers and movers by the side. A simple, to the point and effective video.
22. Thirsty Feet
Thirsty feet is a travel startup started by Harsh Agarwal and Garima Agarwal in 2016.
They created motion graphics video to create a story every traveller can relate to. This video even leaves with a bunch of ideas for traveling every month and every season. Good work!
23. Advaiya
Advaiya helps businesses to grow through combining technology, business strategy and intelligence in an organised way. It is partnered with brands like Microsoft and Google.
To demonstrate how to build an interactive dashboard using business intelligence tools, they created a whiteboard product marketing video. This video is a complete package to understand Advaiya’s service and how to use the dashboard.
24. Knackroots technolabs
Knackroot technolabs is an IT consultation and solution provider for businesses. Started in 2017 knackroot technolabs provides services in blockchain technology, machine learning , and data science.
They created an animation explainer video to describe how they can help to transform blockchain ideas to real business. Adding success rate in the video is definitely a great way to build authenticity.
25. Avplat
AvPlat is the world’s first end to end management platform for Aviation.
Trip management is a complicated task. Avplat flat created a character animation video to showcase a Trip management application for aviation.
This video starts with the complicated thing that one faces while creating an aviation trip plan. Changes in Schedule, multiple revision in the timings, selecting service, and a lot more.
This 2 minutes video is a complete package of motion graphics, character animations and ease with which one can understand the use case of the application.
Conclusion
Animation video allows you to explain complex concepts in a fun way in which your audience can understand easily. And once they understand how your service is going to help them, they would definitely like to try it.
Normal text and graphics cannot retain the customer throughout the video, this is where product explainer videos come into the picture. Product explainer videos are the best way to attract customers and drive traffic to your website.
Why should one go for Product Explainer Videos
- Increase in conversion, sales and CTR.
- Marketing message that is easy to remember
- Customers engagement
- Clear objective of the product
- These videos have the best recall rate
- These videos should be very straightforward with an interesting storyline and a clear message.
The first 10 sec of any product explainer videos decide whether the audience will relate to the service or not. Clearly setting out your value proposition in these 10 seconds decides whether the viewer stays or not.
If you are also looking to create product explainer videos for your Organization, then
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