Explainer Video Script template for your Business

  • Incorporate “1 key message” you want audience to retain

  • Emphasis should be on how your product/ service will help 

  • State the problem statement in the first few seconds

  • Try to answer user’s all apprehensions


So what if I say – Animation Script writing is as much Science as its art.

Read on to learn more as I decode the science part. 

In this article you will learn – 

  • How to write an Animation Explainer video script, 
  • What is explainer video script template and 
  • An important tip in the end.

We at Vidsaga have developed a framework to write scripts for explainer videos based on our experience as  explainer video scriptwriter.  While creating videos and writing scripts, we learned the rules of great storytelling


Script framework for an Animation Explainer Video

  • Introduce your Target User as Protagonists
  • Define the problem
  • Introduce your product/ service/ platform/ solution
  • Highlight the Value Proposition
  • Show “How does it work”
  • End with an emotional value proposition
  • Specific CTA at the last

Explainer video script example :

Final Product – An Explainer Video for AirCTO

-> What makes writing an explainer video script challenging is the “time limit”. We need to show a new/ complex concept in just 60 – 90seconds (around 150 to 250 words)


Let me decode the scriptwriting for Animation explainer video for you:


-> Introduce your Target User or Protagonists

It’s always a good practice to take the protagonist from your Target Audience. This makes the video instantly relatable for them. 


-> Define the problem

This section would establish the pain point our product/ service will going to solve. If we pinpoint the problem, our audience will be hooked and will more likely watch the rest of the video.


-> Introduce your product/ service/ platform/ solution

Once the problem is established, quickly introduce your solution as we have time constraint.


-> Tell the Value Proposition

Time to show – Why “Your Solution”.


-> Show How does it work

Once the viewer has understood ‘Why’, he/she will be curious to know “How” you will solve his/her problem.


-> End with an emotional value proposition

This is very important.

As they say – A user is not interested in your product, your product features, your value proposition but only in their emotions. So, if we can explicitly tell them how our product can add value to their life, that would be great.

Value Proposition -> Our solution will save your time.

Emotional Value Proposition -> Our solution will help you in spending more time with your family.


-> Specific CTA

Call To Action will never go off fashion. Telling what exact action they can take is the most important part of the video.

Read – Video Production Process: An Ultimate Guide


Important Tip for writing Explainer video script for Videos:

When you are writing the script – Keep asking yourself – “What one thing I like my audience to recall once they finish watching the video”.

This will always keep you in track.

So what are you waiting for? Just use the animation script template and write an explainer video script for your video to get more traction.


About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management

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