Top 25 Netherlands Startups with Best Explainer Videos (2021 Edition)

In order to recognize startups and help other startups and SMEs, we at (a global marketplace for Organizations to create awesome videos) have compiled this list. 

This list is not in any particular order.

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Unless you are living under a rock, you must be knowing that an explainer video is a marketing tool to introduce your company and summarize the basics of your brand such as the products and services. It is a modern-day elevator pitch for a company’s product or services.

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The explainer video is a great way to engage customers because In general people prefer video over text.

So, we have created a list of the best companies who mastered the art of explainer videos.

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This is the list of  “Top 25 Netherlands Startups With The Best Explainer Videos”


Bloomon is an online retail platform intended to deliver quality flowers to consumers all over Europe. 

The company’s platform offers flowers directly from the growers and leverages a subscription model, where customers can arrange their order online and also can pause, change or cancel their delivery. 

This video shows how to customize and order your items. This live-action explainer video is short but has a voice-over, appealing visuals, text animations, and a piece of pleasant background music that delivers the core message.

2. Message Bird:

MessageBird is a cloud communication platform that connects enterprises to global customers through SMS, chat, and voice APIs.

This explainer video explains the functioning of MessageBird step by step. The video has a voiceover. text animations so that one could easily understand the benefits of using the platform. 

3. Bidroom:

  Bidroom is a digital platform for hotel booking with no booking commission and with up to 25% lower hotel prices for over 120,000 hotels in 128 countries.

This is an explainer video explaining the details of the startup Bidroom. The video shows how a user can get benefit by using Bidroom. 

The video had 2D characters, text animations, and graphic visuals which made the video compelling. It also had voiceover and soft background music.

4. Polarsteps:

Polarsteps is an automated travel blogging app that helps you plan, track, and remember your trips. You can share your journeys in an easy and nice-looking way. 

Once you are connected to the internet, the app will start to synchronize the route, key locations, and photos to your Polarsteps page.

This startup explainer is about the updated version of Polarsteps. The video had fine use of text animations and visuals with upbeat background music to explain the update.

In the updated version, One can use Polarsteps to plan route-for both future trips as well as your current travels. 

5. Bynder:

Bynder is a provider of a digital asset management (DAM) platform designed to offer a smart way to find and share creative files.

It is a marketing software that helps brands easily create, find, and use content, like documents, videos, and graphics.

This is an explainer animation video about the functioning, programs, and benefits of using Bynder.

The video has eye-catching graphics and visuals with subtle use of bright colors and a slight touch of text animations. The video had a voice-over that played a major role in explaining the entire functionality of the platform. 

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6. Growth Tribe:

Growth Tribe is a platform that helps our learners and partners acquire the most in-demand digital capabilities through actionable, hands-on, and enjoyable courses & learning programs.

Growth Tribes explainer video showcases the introduction of new courses, formats, and tools to benefit the learners.

The video was simple and had a well-written script with text animation and a voice-over discussing the new features. The video had appealing motion graphics and visuals that can keep an individual’s eyes glued to the screens. 

All-in-all the video was over the top!

7. Publitas:

Publitas makes it easy to create digital catalogs. They developed an easy way for retailers to turn their print into interactive publications on the web and mobile devices. 

Publitas explainer video showcased the entire interface of its platform by a step-by-step process using text animations.

This easy-to-understand video had no voice-over but the text animations and the rhythmic background music were enough to connect with the audience.

8. SkinVision:

SkinVision is a mobile app that allows you to understand your risk factors for skin cancer and keep track of your moles.

SkinVision developed a personalized mobile application that helps users to find suspicious spots on their skin in time with their phone.

This explainer video explains how Skin Vision is helpful for an individual and the working procedure. It also shows how a user can use a mobile phone to detect skin cancer.

The video is simple, they used 2D characters, line and text animations with voiceover to make an individual understand Skin Vision. 

9. Virtuagym:

Virtuagym operates an online fitness platform that offers basic exercise, personal training, and custom-built nutrition plans. 

Virtuagym’s live-action explainer video is short and has amazing visuals. 

The text animations in the video are perfectly placed and also showcased the benefits of using the platform. This display of information somehow builds trust and gives a viewer an insight into the company.  

10. Adyen:

Adyen is a Dutch payment company that allows businesses to accept e-commerce, mobile, and point of sale payments. Adyen offers merchants online services for accepting electronic payments.

The video explains the working procedure and the services provided by Adyen.

This video has appreciable visuals with 2D characters and appealing motion graphics with text animations displaying the functionality of the platform.

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11. Framer:

Framer is an all-in-one tool that helps to design interactive high-fidelity prototypes for iOS, Android, desktop, or the web. It enables users to turn static mockups into interactive prototypes and to experiment quickly with dynamic, native-feeling animations and interactions.

The explainer video gives an overview of the platform Framer. The video had eye-catching visuals, with graphics displaying the interface of its platform. 

This interesting piece had upbeat music that forces an individual to watch the video till the end. The video also had text animation that helps the viewer to understand the functionality of the platform.

12. Preceyes:

It develops  Preceyes Surgical System, a robotic solution that assists eye surgeons in performing surgical tasks.

The company enables the development of new and high-precision treatments and facilitates existing vitreoretinal surgery.

This explainer video showcasing the Preceyes surgical system and the working operations. The video is animated with captivating graphic visuals. The voiceover in the video explaining the step-by-step procedure. 

13. GitLab:

Gitlab is an open-source code collaboration platform that enables developers to create, review and deploy codebases. 

This explainer video shows the complete details and functioning of GitLab by using appealing visuals and text animations. The voice-over in this video helps you understand the benefits of the product till the end.

14. Lumos Global:

This company provides smart solar systems that can be operated through a mobile phone and can power lights, cell phones, fans, computers, TVs, and other small electronic devices, enabling off-grid customers to pay only for their usage through their mobile phones using airtime.

In this explainer video, Lumos used 2D characters to showcase their product with a script that has a good storyline.

The video also had a voice-over with background music, and also subtitles which is quite interesting. 

15. Tapfiliate:

Tapfiliate is a Saas-based platform where advertisers can manage their affiliate programs on their own.

This explainer video is completely animated which is very innovative and impressive. 

The explainer had appreciative and eye-catching visuals and motion graphics. The video also had a voice-over and background music that helps you to understand how Tapfiliate works.

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16. InSided:

InSided is an enterprise-level community-based platform that integrates with a variety of business functions. 

The InSided is a cloud-based platform that gives you a complete set of applications to build, integrate and manage customers across digital devices. 

This is a simple explainer video by InSided explaining the function of the service they provide. 

The video had 2D characters, lines, and text images with appealing motion graphics. It also had a voice-over escorting an individual to the end. They had used a subtle collection of colors that made the video attractive.

17. Recruitee:

Recruitee is a SaaS recruiting platform designed for recruiters and hiring managers alike to help them attract the right talent.

This video is about the Recruitee classrooms. Recruitee classrooms give you the chance to build your skills and also you can engage with top recruitment experts.

This video has appealing visuals and text animations along with a voice-over explaining what the platform offers. This easy-to-understand video has a bright contrast of colors and soft background music that makes it more interesting.

18. NOW Payments:

This company is a non-custodial crypto payment gateway that lets you accept online payments in 59 currencies. It also offers auto coin conversion, which enables merchants to accept any crypto they prefer. 

This platform also provides merchants with a variety of tools that can make crypto payment processing easier and faster.

This is an explanation video of how to accept Bitcoins in NOW payments. The process is easy, and you only need to create an API key to implement a Bitcoin payment.

In this video, they showed a step-by-step procedure of accepting Bitcoins by using Now payments.

19. Fairphone

Fairphone is a social enterprise company that aims to develop smartphones that are designed and produced with a lower environmental impact. 

Fairphone has brand new and better cameras. In this video, they showed Fairphone 3+ camera quality, specifications, and camera test.  

The live-action explainer video has a voice-over explaining the camera with eye-catching visuals and text animations that an individual can easily understand. 

20. Triposo:

Triposo makes free, interactive travel guides for mobile devices.

Using an algorithm-based approach Triposo focuses on presenting the most relevant options for a traveler at any given moment in any destination.

This explainer video by Triposo showcases how to use the application and to connect. The video has novice-over but the text animations were enough to understand the service they provide. 

The background music added in the video was pleasant.

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21. Hiber:

Hiber is the world’s first low-cost and affordable Internet of Things (IoT) connectivity via Hiberband.

Hiber explainer video showcases an effective way how an individual can get low-cost and affordable IoT connectivity. 

They created an amazing explainer video with appealing animation and motion graphics. The text animations in the video were enough to deliver the message. 

22. BitFury Group:

Bitfury is a Bitcoin mining hardware manufacturer. Bitfury offers a suite of blockchain services including enterprise blockchain system Exonum, analytics platform Crystal, layer-two payment system Lightning Peach, and music platform Surround.

This explainer video has good visuals to make an individual understand the benefits of the platform. 

The video also has text animations to walk an individual through the video and give them precise information. And with the gentle background music, this video makes it up to the stand.

23. Mollie:

Mollie is a payments platform that offers an easy-to-implement process for integrating payments into a site or app.

This video showed how easy it is to integrate your online payment with Mollie.

The video does not have any voice-over but it does have amazing visuals of the interface of the platform coupled with text animations that make the video easy to understand.

24. VanMoof:

VanMoof is a developer and designer of urban e-bikes to help commuters get to work without breaking a sweat.

This is an innovative and interesting animation video by VanMoof. The video was very colorful and in this video, they used many 2D characters with background music representing the positive impact of e-bikes on the environment. 

25. We Transfer

WeTransfer is the simplest way to send your files around the world. Share large files up to 2GB for free.

This video explains the We Transfer Pro plan. In this video, they showed the benefits of the plan.

This video had eye-catching graphics and text animations so that one could easily understand the functionality of the company.

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Our Selection Criteria for Startup Explainer Videos

  • Creativity
  • Well written script
  • Entertaining/ Interesting
  • Clear and simple explanation
  • Music choice
  • Properly defined CTA
  • Engagement

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