Top 25 Canadian Startups with Best Explainer Videos
Disclaimer: In order to recognize startups and help other startups and SMEs, we at Vidsaga.com (a global marketplace for Organizations to create awesome videos) have compiled this list.
This list is not in any particular order.
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Explainer videos are a great way to introduce yourself to customers and potential customers in a format that’s easy to digest and share.
Explainer videos are kind of like an ad, only it condenses your entire proposal or pitch.
Explainers are not just about explaining something, but also about representing the brand right.
They show you how to be classy, informative, and entertaining at the same time.
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Here is a list of the best companies that are the best in this niche.
1. WealthSimple
Powerful financial tools to help you grow and manage your money.
Welathsimple explainer video is just WOW! The background music is just enough to put it on this list, but that’s not it!! The graphics, the visuals, and the text animations were simply fantastic and kept a person glued to the screen.
2.GoFor
GoFor is an on-demand delivery service of construction materials and equipment. They provide delivery for contractors, suppliers, and home improvement retailers.
This 40 seconds explainer video is short and to the point. The explainer video is simple and subtle with enticing use of colors and text animation and background music. This explainer video is enough to understand what the company does for real.
3.Trillium Advisory Group
Trillium Advisory Group provides services and support in best practice deployment, process optimization, data analytics, and digitization to businesses that are looking to improve operational outcomes or project potential.
Trilliums 90 seconds explainer video is a live-action explainer video with succeeded in showing the basic functionality of the company.
The explainer video had well-placed text animations, engaging visuals, and simple and subtle background music. And this is what brings them to this list.
4. Zensurance
It is a platform that curates insurance packages ideally suited to each industry. It uses data and analytics to identify the most common risks in a market. It is demystifying insurance for start-ups and small businesses.
Zenurance’s explainer video has a 2D character demonstrating almost real-life problems businesses face. The explainer had exciting graphics and visuals, with very little but well-placed text animations. This explainer video got everything that an explainer video needs. Kudos to the team!!
5. Certn
It is a platform that is changing the way background checks are done. Certn’s powerful all-in-one platform and proprietary API manages the entire screening process from customizing packages, paying for only what you need, and tracking status updates.
This explainer video is fun in its own way. This video showed their strong points i.e background checks, the video had a 2D character with voiceover and text animations with a simple piece of background music. Their explainer video showed what they are good at and i.e Background Checks!
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6. District M
District M is a plat that is bridging the gap between advertisers and publishers with District M’s programmatic advertising exchange.
This explainer video explains the entire functioning of their company in a simple way that even a layman can understand. The video had amazing motion graphics clearing all the doubts and a voiceover to support the graphics.
The is a perfect package of information and entertainment.
7. BenchSci
BenchSci is a platform that empowers scientists with advanced biomedical AI to run more successful experiments.
BenchSci’s explainer video is a blend of high-quality science information with amazing graphics. In layman language, this explainer video shows how BenchiSci made the work of scientists a little bit less stressful.
With amazing graphics and visuals, this video confirms its spot on this list
8. Kira systems
Kira Systems uses machine learning software to help enterprises uncover relevant information from their contracts.
The explainer video is a showcase of their function in an interesting way. The explainer video provides insights into their company’s products and services with the display of engaging motion graphics and voiceovers.
9. Tulip
It is a platform that provides a SaaS-based mobile platform to empower retailers and better connect customers and stores.
This short startup explainer demonstrates their new product “Appointments”. The explainer video showcases the interface of their app with appealing graphics and text animations.
10. Dialogue
Dialogue is a virtual care provider that delivers online health and wellness programs dedicated exclusively to organizations that wishes to improve the well-being of their members and families.
This explainer video has 2D characters showcasing their pain points of consumers. With engaging graphics and voice over, Dialogue does justice to this explainer showing how doctors, nurses, and healthcare professionals just a tap away.
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11. Deep Genomics
It is a platform that specializes in finding drug candidates to cure certain genetic diseases by predicting molecular phenotypes alterations.
This explainer video got eye-catching graphics with loads of scientific information for the user who wants to understand a little bit of science and also understand what the company actually does and that too in a simple way so that everybody can understand.
12. AlayaCare
AlayaCare provides a software platform and hardware ecosystem for home care agencies to deliver telehealth and visiting health solutions.
AlayaCare’s explainer video connects family members with their new service known as “Family Portal”. They used 2D characters very effectively showcasing how the functionality of their platform.
The video had engaging graphics and visuals were very eye-catching and the use of bright colors made this explainer top-notch.
13. TouchBistro
It provides a specialized software platform for restaurants. It allows restaurant waiters to instantly submit customers’ orders to the kitchen and bar through a single entry system that reduces errors and increases efficiency.
The explainer video deeply connects to the pain points that restaurant owners face.
The explainer has appealing graphics with great colour selections and text animations. TouchBistro was successful in showing why they are good at increasing a restaurants efficiency.
14. Element AI
It is an Artificial Intelligence company helping businesses become stronger and more agile by developing AI-powered suites of software. It is involved in industries that deal with data, including insurance, capital markets, banking and wealth management, etc.
This explainer video showcases their new service “Element AI Orkastrator”. The explainer video had simple background music with a soft voiceover explaining the functioning of the product. The explainer had amazing graphics and visuals which brings it to this list.
15. Nuvei
Nuvei is an electronic payment company that provides solutions for independent sales organizations, integrated software vendors and e-commerce platforms to seamlessly process in-store, online, and mobile payments.
Nuvei’s explainer video is very unique and engaging. The video had a 2D character that goes out doing various activities using Nuvie’s card. Nuvei was very successful in showing how their card helped the 2D character when got into some payment issue.
The entire video was very engaging with a joyful voiceover that brought the 2D character to life. This explainer video might be the definition of explainer videos.
Kudos to Nuvei’s team!!!
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16. KOHO
Koho is a FinTech company that works as an alternative to the traditional banking experience.
This short explainer video directly communicates to the users showcasing what they bring to the table.
The video showed the function of its platform with appealing graphics and text animations. The upbeat voiceover helps in understanding the core message of KOHO.
17. Klue
Klue is an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business.
This startup video is a combination of live-action and graphics. The voiceover and engaging background music and smartly placed text animations make this video a complete package of an explainer video.
18. Unbounce
It is the leading landing page platform that helps convert more visitors into leads, sales, and customers.
Unbounce’s explainer video can make you hungry especially if you love pizza.
The video had graphics that keep you glued to the screen and the explanation with the voiceover makes the video more engaging.
The video showed what they offer and subtly showed the benefits they bring to the business. This helps build trust and also a happy customer.
19. 1Password
It is a platform dedicated to storing passwords securely, allowing users to log into myriad online services with a single click. The platform can also be used to store other private documents, such as software licenses, credit cards, and driver’s licenses.
This explainer video had very engaging graphics, visuals, and voiceovers. The video certainly helps in building trust with the audience as it stores their data to secure them from cyber threats.
The video is engaging throughout and was also successful in showing how transparent the company is.
They did an amazing job!!
20.Korbit AI
Korbit AI is building the future of education; powered by machine learning, intelligent tutors who teach students through interactive exercises and conversations.
Korbit’s explainer video showcased why they are the best in what they do. They were successful in showing how education can be made smart.
The use of 2D characters, appealing graphics, and visuals, and the use of bright colors, helped this explainer video to make it to this list.
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21. Nowsite
Nowsite is a platform that aims to bring innovative solutions and advance technology to the hands of small business owners using the power of AI.
This explainer video is a live-action explainer video with smartly placed graphics and visuals. The video has a piece of upbeat background music and clear and colorful text animations. This video justifies why Nowsite makes online marketing easy.
22. WorkJam
WorkJam is a digital workplace that helps in unleashing the potential of enterprise workforces through scheduling, transformative communication, experiential learning, and tailored recognition.
This explainer video has 2D characters, with graphics that show how they function. They successfully show the benefits of using their platform and also successfully show why not using their platform can bring down the efficiency of your company.
The video is amazing and with the voiceover, the video is just top-notch.
23. TrackTik
TrackTik’s is a Security Workforce Management solution that helps security organizations connect frontline, back office, management, and clients to drive operational efficiency, offer insights, and provide added value. TrackTik helps security professionals harness the power of data to glean insight and drive decisions which are key to building a security strategy that works.
This startup explainer video simply and subtly highlights the problems that arise in managing security. The video has 2D characters showcasing real-life issues and how TrackTik is the solution to all of the security challenges.
The use of graphics, motion graphics, text animation, and voiceover did justice to the video.
24.Fiix Softwares:
It creates modern maintenance software that’s easy to use, flexible, and affordable. Its cloud-based CMMS is disrupting the market by helping thousands of companies worldwide schedule, organize, and track maintenance.
The explainer video showcases work order insights an AI-powered report that automatically analyzes thousands of maintenance work orders and tells which ones are causing breakdowns, delays, and other problems at your business.
The video has graphics that demonstrate the entire functionality of the platform with eye-catching graphics and text animations.
25.PayBright
It is a leading installment payments platform, empowering shoppers with simply better buy now, pay later plans.
PayBright’s explainer video has no voice-over, but the motion graphics used in the video is top quality with a piece of smooth background music. The video is successful in giving the core message that PayBright is the smartest way to break up payments.
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Our Selection Criteria for Startup Explainer Videos
- Creativity
- Well written script
- Entertaining/ Interesting
- Clear and simple explanation
- Music choice
- Properly defined CTA
- Engagement
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