Top 25 Australian Startups with Best Explainer Videos
Disclaimer: In order to recognize startups and help other startups and SMEs, we at Vidsaga.com (a global marketplace for Organizations to create awesome videos) have compiled this list.
This list is not in any particular order.
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Explainer videos are ideal for introducing your service to your audience and showing them how working with you will make their lives easier.
They have been around the world of business where they do exactly what their name implies i.e they help to explain what a business/ product/ application actually does.
These are short videos that explain your product and services fast and concisely.
Inshort if somebody is done watching your explainer video, the person should be able to go from not knowing anything about your business to being able to explain the basic concept to somebody else.
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Elements that make a great explainer video:
1. Duration– A good explainer video should be under 3 minutes, better if under 2 minutes and best if it is under 90 seconds.
2. Focused and Efficient– Strip down to core essential information that a viewer needs.
3. Narration– Explaining the viewers the different stages of the video to keep them engaged and connected.
Brands and startups are starting to capitalize on the explainer video to drive in conversion.
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In order to learn more about explainer videos we have compiled a list of top 16 explainer videos to draw inspiration from them and brainstorm our own explainer video.
1. Finder
Finder is a fintech company helping people around the world to make better financial decisions and improve their lives.
This Finder explainer video explains linking your account to their app can help you compare current deals to massive databases of products to show what you could save on.
This video also showcases their ability to track bills and expenses, keeping your money and your future, all in the palm of your hands.
The graphics, the narration and the creativity is really eye-catching and keeps one engaged.
2. Hyper Anna
Anna is an AI powered data platform with a mission to democratize data and remove all barriers that stops anybody from getting insights.
This startup explainer video explains how Anna works like a human backed by AI which finds and explains insights simply within the blink of an eye.
By checking the video, one can understand the complete process of using the platform.
The display of vital information and explanation is what brings Hyper Anna to this list.
3. Clipchamp
Clipchamp is an online video editing platform that gives users access to professional video editing tools.
In this explainer video, Clipchamp explains how its platform empowers users to make professional videos with a simple user interface.
They have demonstrated how even a rookie can end up being a video editor with their ready to use platform.
4. Health Engine
It is Australias top healthcare booking destination.
In this startup explainer video, HealthEngine explains how its Patient 360 program makes patient engagement with healthcare providers simple and efficient.
The subtle display of the problem and also giving it a solution is what brings this explainer video to the list.
HealthEngine has been successful in showing why a patient should use its services. Kudos to the team!!
5. Employment Hero
Employment Hero is a software company that helps SMEs manage their HR, payroll, employment engagement and benefits.
This explainer video shows how EmploymentHero embraced and adopted changes in its software to help SMEs manage remote workforce.
This video represents how the company changed its platform in times of crisis so that they could help businesses running remote around the globe and how connected they are to their clients. Maybe this is what brings them to the list.
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6. Assembly Payments
Assembly Payments is a platform that helps businesses manage urbane payment flow and meet operational efficiency.
This Startup video explains how Assembly Payments simplify complex payment workflow and manage everything in real time.
This company’s animated video is such that it explains the basic functionality of its payment system and its benefits.
7. Power Ledger
Power Ledger had developed a blockchain enabled trading platform to make energy markets more efficient.
This explainer video showcases how houses can trade excess power to the energy company and act as VVP aka Virtual Power Plant.
The narration, the animation and the explanation of the video is top notch. The explainer video subtly explains why using its services would make the world a greener place.
8. Go1
The Go1 content hub is the world largest digital library.
This explainer video shows the Company’s aim to make it easier to access learning within the work activity.
This video successfully cleared all the doubts why learning is a never ending process and all you need to do is use Go1.
9. 99design
99design is a graphic design platform that enables professionals around the globe to make a brand through custom and memorable design.
This startup video explains how professionals can put in their requirements for the design and collaborate with an expert to bring their design to life.
10. Shippit
Shippit is a platform that allows retailers to make smart shipping decisions.
Shippits explainer video showcases how its user friendly website enables its users to search for orders and print shipping labels directly from the website.
The explainer video has no voiceover but the display of effective graphics and Information on how to use its platform definitely cancels out the need of any voiceover. Shippit has Nailed it!
11. Checkbox
Checkbox provides app-development features on a single seamless interface.
Checkboxes explainer video nailed in showing how getting an IT degree is not necessary to make an app for your business as you can make one using their website.
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12. HappyCo
HappyCo is a real-time property operation function.
This explainer video showcases how a user can inspect a resident and verify it on its app. The display of functioning of their app and the narration gives a dive to the viewers how the company functions.
13. Hivery
Hivery is the world first AI powered management optimization solution.
Hivery’s explainer video shows how the platform reads the layout of a store and generates store specific recommendations from insights within the sort.
The graphics Hivery’s video was eyecating and the display of how AI can solve your problems and make you profits is what brings Hivery to this list.
14. Brighte
Brighte is a payment platform that connects households with home improvement businesses.
The graphics in Brighte’s explainer video are such that it explains how the company functions in an easy way making people aware about it and its financial solutions.
15. ActivePipe
Active Pipe is a leading email marketing platform wi=hich effortlessly automates tailored email for real estate professionals.
The display of an eye-catching graphic and engaging interface of the app showing how ActivePipe introduced its latest innovation “SmartMatch” which matches people with property is something which forced us to keep ActivePipe on this list!!!
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16.Adnews
AdNews is Australia’s leading publication for advertising, marketing and media industries.
This fun explainer video had a character explaining how businesses can advertise themselves in WorkApp. The use of bright colours and the pun included voice-over made this video engaging.
17. Zookal
Zookal is a textbook rental and e-commerce platform. It provides an easier and cheaper alternative, allowing Australian price-conscious students to save up to 70% off on their required course materials.
In this explainer video, Zookal is displaying their new product i.e Zookal Homework App. It is a live-action explainer video with enticing text animations and upbeat background music.
The video has no voice over but it successfully displayed what it offers.
18. One Flare
It is a platform that allows users to complete a form with the details of a job while Oneflare matches the requests with suitable professionals. These professionals can then submit their price quotes for the job, which are then filtered by Oneflare and submitted to the users who can choose their best match.
The explainer video has appealing graphics that can hook anybody to the screen. The voiceover, the background music, and the creative use of the 2D characters certainly do justice to the explainer video all while delivering the core message.
19.Data Republic
Data Republic is a platform that delivers a technology suite for data sharing that ensures security and privacy.
This 60 seconds explainer video is a bundle of amazing graphics. The visuals and the voiceover definitely deliver the message of they are the best at data security.
20.Airtasker
Airtasker is a marketplace allowing people and businesses to outsource tasks, find local services, or hire flexible staff in minutes.
Airtasker’s explainer video demonstrates the functioning of their platform with the use of 2D characters.
The video has engaging graphics that connect to the pain points of a regular person. This video has successfully shown what they bring to the table.
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21.Domain Group
Domain is a dynamic digital media and technology services business and one of Australia’s leading property destinations.
This explainer video is a colorful animation. This video has a voiceover with just a piece of simple background music in it. The video is a complete description of the functioning of the platform. Even with such limitations, it is a good explainer video.
22. Cascade Strategy
It is a tool for running your entire business. From planning your strategy, right through to tracking and execution.
This explainer video amazingly used graphics to demonstrate the entire function of their platform. The video had text animations giving insights to the graphics and the use of soft background music made video engaging and informational.
23. HotelsCombined
It is a search engine and price comparison website, allows users to discover and compare the prices of hotels.
This short explainer video nailed in showing what they offered in a very short span of time. The video had an animated animal showing why to use HotelsCombined. They have nailed the video with this concept. Kudos to the team!!
24.Invoice2Go
Invoice2go is a mobile invoicing app that gives small businesses control over their time and business.
This simple startup explainer video, explains the complete interface of its platforms with the applaudable use of graphics, text animation, and a soothing piece of background music. The video is simple but impactful.
25. Mathspace
Mathspace is a global technology leader in personalized maths education.
The explainer video had a good she of visuals and motion graphics. The text animation and the background definitely brought it to this list, but most importantly it was successful in showing what Mathspace is like for students.
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Our Selection Criteria for Startup Explainer Videos
- Creativity
- Well written script
- Entertaining/ Interesting
- Clear and simple explanation
- Music choice
- Properly defined CTA
- Engagement
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