“We Wanted People To Take A Pledge To Reply To Messages Sent By Seniors No Matter How Busy They Are” – Piali Dasgupta

“The campaign is based on an interesting insight – which is, every time a senior citizen in your life sends you a meaningless forward like “G...

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“The common mistake is not using contextual platforms to serve the video ad.” – Ruchika Varma

Our research with mental health experts and affected parties told us that the first man...

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“One of the key shifts we made for this campaign was to solely release it on digital” – Jay Mavani

“Our main learning from this campaign series was the affirmation of the creative risk w...

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“A common mistake made by marketers is falling into the trap of selling too hard.” – Joy Chatterjee

“Sometimes success cannot be quantified by the number of units sold or the number of comments/shares on a video. It is much more than that.”&...

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“It is important to feel the film, and see if it touches your audience” – Falgun Bhatt

Audiences don’t want to watch your ad. They want to watch a story, a touching moment, a...

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“One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda

“We should not always run after a trend, we should first know what the customers are re...

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“Lack of trust and chronic fear of getting it wrong are your worst enemies.” – Jordi Martinez

“Creativity is extraordinary, it can come from anywhere and exists in everyone”. Jordi Martinez, Creative Lead at

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“Media clutter coupled with decline in attention spans are leaving brands with a tough path to tread” – Rohit Malkani

 “At Crompton we have been working to keep strengthening our understanding of the consumer and uncover the little things that make a dif...

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