“One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda
“We should not always run after a trend, we should first know wha...
READ MORE
“We Wanted People To Take A Pledge To Reply To Messages Sent By Seniors No Matter How Busy They Are” – Piali Dasgupta
“The campaign is based on an interesting insight – which is, every time a senior citizen in your life sends you a meaningless forward like “G...
READ MORE
“The common mistake is not using contextual platforms to serve the video ad.” – Ruchika Varma
Our research with mental health experts and affected parties told us that the first man...
READ MORE
“One of the key shifts we made for this campaign was to solely release it on digital” – Jay Mavani
“Our main learning from this campaign series was the affirmation of the creative risk w...
READ MORE
“A common mistake made by marketers is falling into the trap of selling too hard.” – Joy Chatterjee
“Sometimes success cannot be quantified by the number of units sold or the number of comments/shares on a video. It is much more than that.”&...
READ MORE
“It is important to feel the film, and see if it touches your audience” – Falgun Bhatt
Audiences don’t want to watch your ad. They want to watch a story, a touching moment, a...
READ MORE
“Lack of trust and chronic fear of getting it wrong are your worst enemies.” – Jordi Martinez
“Creativity is extraordinary, it can come from anywhere and exists in everyone”. Jordi Martinez, Creative Lead at
READ MORE
“A major mistake brands do is to either copy or ignore what their competition is doing.” – Devang Mehta
"Each campaign should only have one clear-cut objective. Macro division of objective can be a Branding campaign versus ...
READ MORE