Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala

"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Re...

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Having a video/campaign calendar helps plan the activities much better – Rapti Gupta

A campaign like “I AM MSME” made sense because it was local, it was a conversation star...

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Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola

“Every project or campaign we deep dive into has a business problem we’re solving for.” - Mayur Hola, Head of Global Brand - OYO Hotels & Homes.

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Our responsibility doesn’t stop at building safe homes, it extends to a safe planet – Sanjay S Sahni

“At Tata Steel, we always strive to negate the effects of adversity with our preparedness.” - Sanjay S Sahni - Chief of Marketing & Sales (Branded Prod...

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Story behind – Aegon Life’s “An ode to the doctors” video marketing campaign

The idea behind making this video "An ode to the doctors #Savethesaviour" was triggered when violence escalated agains...

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Don’t be afraid to test different ideas when producing videos – Hussam Hammo

Hussam Hammo was always interested in computers and gaming as a kid. He studied computer science at Princess Sumaya University for Technology in Jordan.

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At Britannia, designing a campaign starts with addressing a business objective: Vinay Subramanyam

“The most powerful and memorable campaigns are the ones that have the most relatable insights. “ - Vinay Subramanyam - Vice President - Marketing at Britan...

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Story behind The Fred Hollows Foundation’s “Carry On Fred’s Vision” campaign

The idea behind the “Carry On Fred’s Vision” video marketing campaign was to carry on the legacy of Professor Fred Hol...

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Story behind “Faster than a Math Teacher” video marketing campaign from Eric Arnold, CEO-Planswell

Ad films are generally associated with big budgets, big ad agencies, big celebrities, big production values etc.  ...

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