“A common mistake made by marketers is falling into the trap of selling too hard.” – Joy Chatterjee

“Sometimes success cannot be quantified by the number of units sold or the number of comments/shares on a video. It is much more than that.”&...

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“It is important to feel the film, and see if it touches your audience” – Falgun Bhatt

Audiences don’t want to watch your ad. They want to watch a story, a touching moment, a...

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“One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda

“We should not always run after a trend, we should first know what the customers are re...

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“Lack of trust and chronic fear of getting it wrong are your worst enemies.” – Jordi Martinez

“Creativity is extraordinary, it can come from anywhere and exists in everyone”. Jordi Martinez, Creative Lead at

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“Media clutter coupled with decline in attention spans are leaving brands with a tough path to tread” – Rohit Malkani

 “At Crompton we have been working to keep strengthening our understanding of the consumer and uncover the little things that make a dif...

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Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala

"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Re...

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Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola

“Every project or campaign we deep dive into has a business problem we’re solving for.” - Mayur Hola, Head of Global Brand - OYO Hotels & Homes.

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