“Sometimes the strongest and most innovative of ideas lie in the most basic of truths or insights” – Jay Mavani

“The more you deep-dive into the understanding of the who, what, why, when and wher...

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“Media clutter coupled with decline in attention spans are leaving brands with a tough path to tread” – Rohit Malkani

 “At Crompton we have been working to keep strengthening our understanding of the consumer and uncover the little things that make a differen...

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“One of the most common fallacies marketers fall prey to is to solve problems with money.”- Chaitanya

The Babloo Artist video attempts to capture this narrative in the most comprehensive manner and therefore comes across as a short film than a...

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At Jockey our approach to arriving at a campaign is quite structured and conventional – Karthik Yathindra

 “The campaign opts to communicate differently and chose to address the larger market making it a lot more inclusive exactly what Jockey...

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Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala

"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Re...

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Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola

“Every project or campaign we deep dive into has a business problem we’re solving for.” - Mayur Hola, Head of Global Brand - OYO Hotels & Homes.

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Our responsibility doesn’t stop at building safe homes, it extends to a safe planet – Sanjay S Sahni

“At Tata Steel, we always strive to negate the effects of adversity with our preparedness.” - Sanjay S Sahni - Chief of Marketing & Sales (Branded Prod...

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Story behind – Aegon Life’s “An ode to the doctors” video marketing campaign

The idea behind making this video "An ode to the doctors #Savethesaviour" was triggered when violence escalated agains...

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Don’t be afraid to test different ideas when producing videos – Hussam Hammo

Hussam Hammo was always interested in computers and gaming as a kid. He studied computer science at Princess Sumaya University for Technology in Jordan.

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