“The common mistake is not using contextual platforms to serve the video ad.” – Ruchika Varma
Our research with mental health experts and affected parties told us that the first man...
READ MORE
“One of the key shifts we made for this campaign was to solely release it on digital” – Jay Mavani
“Our main learning from this campaign series was the affirmation of the creative risk w...
READ MORE
“A common mistake made by marketers is falling into the trap of selling too hard.” – Joy Chatterjee
“Sometimes success cannot be quantified by the number of units sold or the number of comments/shares on a video. It is much more than that.”&...
READ MORE
“It is important to feel the film, and see if it touches your audience” – Falgun Bhatt
Audiences don’t want to watch your ad. They want to watch a story, a touching moment, a...
READ MORE
“Spend a lot of time on the brief and make sure the understanding is similar to everyone contributing to the video. ” – Tulika Shukla
“The campaign ‘Badalti Soch’ is a...
READ MORE
“One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda
“We should not always run after a trend, we should first know what the customers are re...
READ MORE
“Our approach to communication has always been to get the audience to sit up and take notice.” Ketan Kulkarni
“The brand BlueDart enjoys very h...
READ MORE
“Lack of trust and chronic fear of getting it wrong are your worst enemies.” – Jordi Martinez
“Creativity is extraordinary, it can come from anywhere and exists in everyone”. Jordi Martinez, Creative Lead at
READ MORE
“Media clutter coupled with decline in attention spans are leaving brands with a tough path to tread” – Rohit Malkani
“At Crompton we have been working to keep strengthening our understanding of the consumer and uncover the little things that make a dif...
READ MORE
Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala
"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Re...
READ MORE