Learn the importance of ad copy in e-commerce from copywriting expert Alexandra Sheehan

Alexandra is an award-winning content and copywriting strategist specialized in B2B retail, e-commerce, and travel. She actively runs her blog – thealexsheehan and has worked with companies like Shopify, Vend, Stitch Labs, and Money Under 30.

In this article, she talks about the importance of ad copy and how to write an effective copy for e-commerce. 

Read on to know more.  

1. Tell us about your life journey, Alexandra?  

I grew up in central New Jersey and went to undergrad at West Virginia University, where I graduated with a degree in communications, leadership studies, and public relations. 

I started freelance blogging while I was backpacking around the world after college, and then came back stateside for a job at a content marketing agency. There, I led content programs for household brand names like Verizon, Four Seasons, and Stainmaster. 

This work earned awards from the Content Marketing Institute and the Custom Content Council. I had a brief stint at Wake Forest Baptist Health before striking out on my own. Now, I specialize in optimizing and writing content for B2B tech companies like Shopify, Wave, Oberlo, and more.

Invitation to join Global Video Marketers Community

2. Can you specify/ decode your favorite ad copy? 

I actually love content. I know there is some debate in the copywriting community about whether it counts as “copy” or not and i don’t care about anyone’s opinion – it’s part of the buyer journey and it plays an important role in awareness, nurturing, and retention. 

My favorite kind of content is content that’s aware of not only its audience but their goal at that exact point in their journey. That content successfully but subliminally guides them through to the next phase, answering questions and heading off objections along the way.

Check out – Top 25 Global Video Marketing Disruptors

3.  How has e-commerce copywriting emerged in recent years?

I think there’s a lot more awareness of the role copy plays in the purchase process. Especially now with more people shopping online and being stuck at home, they’re relying more heavily on product photos and the accompanying copy.

The most effective copy is on-brand, creative, and functional. It has a purpose and intentionally serves that purpose.

Get updated with Latest Video Marketing News

4. What is the biggest challenge a newbie copywriter faces? 

Either Imposter syndrome and a lack of confidence or lack of action. People get stuck at the information phase — they’ve read the books, taken the courses, etc. but haven’t put anything into practice. 

But often what keeps them from doing that is this nagging little voice that says you’re not a “real” copywriter. Wherever that comes from, try to squash it. Literally every single human I’ve met has done the whole “fake it til you make it” thing to a certain extent. Just don’t rip anyone off 🙂

Are you a video marketing expert? Take this quiz

5. What are the important things copywriters need to know about advertising? 

The purpose for each bit of copy. An article is going to sound way different than a landing page. A billboard is going to have different words than a social media ad.

You have to know the channel and the audience and the bigger picture — what’s the overarching strategy and goal? And then what type of messaging and words are appropriate for that channel.

There are a lot of different parts to keep in mind but putting this all together is so important for writing effective advertising copy.

Know the New Things in Video Marketing

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

Keep Learning
Here are some related guides and posts that you might enjoy next.
Video Marketing Quiz - Level 'Easy'

If you think you are a video marketing expert then test your video marketing knowledge with this quiz. QUESTIONS 1.…

Explainer Video Script template for your Business

Incorporate “1 key message” you want audience to retainEmphasis should be on how your product/ service will help State the problem…

YouTube SEO: 10 hacks you need to know in 2020

Difference between Google SEO and Youtube SEO? Google says - why should I rank this content and takes a long…

Vidsaga - Alternative of Upwork, Fiverr, Vimeo for Videos

Vidsaga is an alternative of Upwork and Fiverr to create Videos for Businesses. Invitation to join Global Video Marketers Community What…

Nobody wants to see how good is your product unless you provide something to user - Yashaswi Raj Kamra.

Think about the conversations, not just the promotion. - Yashaswi Raj Kamra Yashaswi Raj Kamra is a Lead filmmaker at…

Learn about TikTok marketing from TikTok consultant and coach - Maayan Gordon

Tiktok is growing fast and brands are still figuring out how to use it for marketing. Meet Maayan Gorden who…