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In the world of video production, technique is always more important than equipment – Paolo Kernahan

As a child, Paolo Kernahan had a passion for reading and storytelling. After completing his studies he began a career in TV journalism. After this,…

“Be process driven, creativity is subjective. What I like you might hate and vice versa” – Gaurav Mehta

"The reason to buy a car has changed drastically. Earlier, maybe it was still an aspiration product but it’s on its way to becoming a…

Know about Conversation media marketing from Anika Tanwar

With more than 70Bn+ messages being sent and over 10Bn+ emojis, stickers & GIFs, being shared every day, conversation media solutions has become the most…

“One thing that marketers should always keep their eye on, is competitors. It’s not spying. ”- Nishit Nanda

“We should not always run after a trend, we should first know what the customers are really looking for. Campaigns and ads should be planned…

“Our approach to communication has always been to get the audience to sit up and take notice.” Ketan Kulkarni

“The brand BlueDart enjoys very high familiarity with the audience, so it is always a creative challenge that we take up to create communication that…

“A major mistake brands do is to either copy or ignore what their competition is doing.” – Devang Mehta

"Each campaign should only have one clear-cut objective. Macro division of objective can be a Branding campaign versus Performance campaign. Don’t try to achieve both…

Learn about E-commerce Fashion Marketing from the expert Celine Hajjar

E-commerce Fashion is an industry with the highest competition in the market, and hence the brands need to devise an impactful marketing strategy and create…

Learn how to build a Great Marketing Team from the expert Mauro Nardocci

“You cannot play a Champions League game without the right players. Do not rush into hiring the most shining resume to fill in that urgent…

“Success is moving both brand equity & business metrics in an incremental way” – Abhishek Shah

“I do take decisions based on gut feeling sometimes. However, when it comes to designing brand campaigns that can connect with a set of target…

“Spend a lot of time on the brief and make sure the understanding is similar to everyone contributing to the video. ” – Tulika Shukla

“The campaign ‘Badalti Soch’ is a representation of transformation and progressive thoughts today’s consumers have and what the brand stands for - changing the way…

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