Amir Shahzeidi is a musician by nature. However, his curiosity for web and marketing prompted him to take up YouTube SEO and content marketing. And…
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As a child, Paolo Kernahan had a passion for reading and storytelling. After completing his studies he began a career in TV journalism. After this,…
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"The reason to buy a car has changed drastically. Earlier, maybe it was still an aspiration product but it’s on its way to becoming a…
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With more than 70Bn+ messages being sent and over 10Bn+ emojis, stickers & GIFs, being shared every day, conversation media solutions has become the most…
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“We should not always run after a trend, we should first know what the customers are really looking for. Campaigns and ads should be planned…
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“The brand BlueDart enjoys very high familiarity with the audience, so it is always a creative challenge that we take up to create communication that…
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"Each campaign should only have one clear-cut objective. Macro division of objective can be a Branding campaign versus Performance campaign. Don’t try to achieve both…
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E-commerce Fashion is an industry with the highest competition in the market, and hence the brands need to devise an impactful marketing strategy and create…
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“You cannot play a Champions League game without the right players. Do not rush into hiring the most shining resume to fill in that urgent…
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“I do take decisions based on gut feeling sometimes. However, when it comes to designing brand campaigns that can connect with a set of target…
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