Know everything about Linkedin Live videos with Amithe Gamage
After the pandemic, LinkedIn will be dominated by video and live creators.
– Amithe Gamage, Co founder – Quantum Leap Pvt. Ltd.
Lately, LinkedIn has evolved into a giant world for professionals. It’s not only helping people to find their dream job but it also Startups and SME businesses to excel.
Amithe Gamage has helped 30,000+ Professionals and Business Owners to grow. He is a CEO Coach, Personal Branding Strategist, Live Streamer and Sales Performance Evangelist.
In this interview, we will learn what Amithe Gamage thinks about LinkedIn’s live video feature.
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1. Tell us about your life journey, Amithe?
I was born in Haputale, an upcountry city in Sri Lanka.
After my father’s death, I came to Colombo looking for a job without completing higher studies. Got into a sales job and then into marketing.
Climbed the corporate ladder and completed my educational goals. Started on my own.
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2. With all the platforms going live, Linkedin has started the live feature for all, how can marketers get the best out of it?
Live streaming is a booming industry. Marketers haven’t realized its full potential of it yet.
It is an evolving industry and marketers should start experimenting. Some big brands are leveraging live videos.
Dependency on TV and Radio is declining as individuals are increasingly live streaming.
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3. Can you share an interesting/ successful LinkedIn Live Video campaign you have come across?
About a year ago KLM Royal Dutch airlines ran a live show by the side of a plane inside a hangar about their digital innovations as an airline, which was a massive success.
They took LinkedIn live to a different level.
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4. How has Linkedin marketing evolved in recent years? What possible trend one might see?
Brands are realizing the potential of LinkedIn and they are joining the platform.
More and more video content is consumed by members and the platform is supporting video content more. LinkedIn will be dominated by video and live creators.
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5. What mistakes newbies are committing when it comes to leveraging Linkedin marketing?
Marketers should make brands more human. If the brands are not authentic, they will be disconnected from the consumer’s hearts.
Even B2B brands need to humanize their campaigns. CEOs of big brands need to be active on LinkedIn if they want the front-line staff to sell more on LinkedIn.
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Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.
