Top 25 UK Startups with Best Explainer Videos

Disclaimer: In order to recognize startups and help other startups and SMEs, we at (a global marketplace for Organizations to create awesome videos) have compiled this list. 

This list is not in any particular order.

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In today’s time, people have less patience and time to consume content especially marketing content so brands need to communicate in a faster and effective  way. 

This is where the explainer videos jump in. 

Whether you launched a new product or service, explainer videos let you explain all the information in an easy and efficient way. 

Explainer videos can be used as a compelling piece of brand storytelling if made by the right hands.

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Here is a list of 25 startups who came up with the best explainer videos who are the best in the market. Lets learn from them.

1. Revolut:

Revolut is a digital bank, its digital platform provides a number of banking and financial solutions including peer2peer payments currency exchange, etc.

The visuals of the explainer video are passable to understand the service Revolut provides. They haven’t used any voice-over in the video, but the appealing visuals, graphic design, and text animation keep you glued in.

2. Cazoo

It is a platform that provides a hassle-free transfer of used cars. Cazoo’s mission is to transform the way people buy used cars.

Cazoo’s explainer video connected with the basic thing every car buyer looks for i.e Trust. The video had a soft voice-over with creatively put text animation and intelligently placed graphics. Cazoo nailed that video!!

3. Checkout

Checkout is a platform that specializes in online payment solutions. Checkout deals with more than 150 currencies and almost all major international cards. 

A very short piece and to-the-point video. Checkout admirably integrated the core messages with stunning text animations with a piece of energetic background music.

4. Darktrace

Darktrace is a cybersecurity company that relies upon artificial intelligence. Darktrace uses self-learning algorithms to detect and respond to cyber threats in cloud networks and virtualized networks, IoT, and industrial control systems.

This explainer video has well-formulated graphics and visuals showcasing the functioning of the company. They connected to the pain points of a user who face disturbances on the internet.

5. Ovo Energy

Ovo Energy is a company aiming at making energy cheaper, greener, and simpler. Ovo wants to change how energy is used in daily life with energy-efficient heaters, enhanced electric vehicles that produce energy, etc.

Ovo Energy’s explainer video may help our home get greener. They have played amazingly with the graphics and it keeps you glued and the information they provide on the video can certainly get a person thinking. 

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6. CRM Surgical

CMR Surgical is a producer of medical devices for medical surgery. It is the UK’s leading surgical robotics company.

This explainer video showcase Versius a product made to save time and life. The video has well-defined text animations showing the benefits of the service they provide and also the graphics with 2D visuals and real-time images made the video more connecting to the user.

7. World Remit

WorldRemit is a digital platform that provides financial solutions. It specializes in efficient and cost-effective money transfers across 50 countries.

WorldRemit undeniably played well with the colors. The explainer had no voiceover but the well-timed text animation with the display of the app’s interface along with engaging background music had us glued.

8. Atom Bank

Atom Bank is a mobile bank. It operates exclusively through a mobile application. Atom Bank also offers a range of personal and business banking products.

A short and to-the-point video. They managed to display the benefits the platform would bring to the user all while maintaining an engaging display coupled with engaging text animation and background music.

9. Wise

Wise formerly known as TransferWise is an international money transfer service.

The explainer video is such that it explains all the basic concepts about the company’s work in a very simple way with simple graphics and text animations which makes the people aware of the company.

10. Prodigy Finance

Prodigy finance is a digital platform that provides financial services. They provide collateral-free education loans for international master’s students.

Prodigy Finance nailed the explainer video by connecting it to the pain points that a regular international master’s student faces. The video had a 2D character showing the entire process of getting their service with amazing visuals, an on-point selection of colors and engaging voice-over. The video is a complete package!!

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11. City Pantry

City Pantry is an online food ordering platform that delivers food from the best restaurants and caterers straight to offices.

This explainer video is more than just an explainer video. The explainer video had a complete description of their platform followed by a stepwise process of what you can perform on the website. This explainer video showed why ordering great food is as easy as eating it. 

12. Touch Surgery

Touch Surgery helps surgeons and health systems deliver consistent and high-quality surgery through AI, data, and visualization. Touch Surgery platform consists of mobile-based education, as well as data and analytics.

The Touch Surgery explainer showcases the mixture of gaming and learning. The video had amazing visuals showing the capability of the product with superb motion graphics and text animations. This video literally bridged the gap between gaming and learning.


Yieldify is a platform that built a data-first solution that brings personalization to the full customer journey. 

This startup explainer video had simple background music with fascinating motion graphics and text animations. The video is a simple way to explain the entire functioning of the company.

14. Monese

It is a mobile app alternative to banks. Monese has built a banking solution that is on-demand, instant, and inclusive.

Monese explainer video explained how to manage your finances in a smart way. They demonstrated in a very simple way how their service fits in any regular user. The visuals are enticing and with the amazing voiceover, one can easily understand the message.

15. GoCardless

It is a platform that has created a global bank debit network, to rival credit and debit cards.

GoCardless has brought a solution to the hustle and bustle a user goes through with their regular credit or debit cards. They have connected well to the paint-points businesses and with enticing visuals, they have nailed the explainer video.

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16. Tessian

Tessian deploys machine learning to improve email security. With the threat of a hack fast becoming an everyday possibility, Tessian’s services are a modern-day essential. 

This explainer video had live-action and motion graphics with expertly put text animations and a touch of eye-grabbing graphics. With all of this combined the company was successful in delivering the core message.

17. Olio

It is a platform that connects neighbors with each other and Food Waste Hero volunteers with local businesses, to share food and other things rather than throwing them away.

Olio’s explainer video showcased the function of their platform using enticing graphics and visuals. With this explainer video, Olio was successful in delivering the message to share food and not to waste them.

18. Flatfair

Flatfair is a platform that offers a more affordable alternative to the already high tenancy deposits in the UK.

This explainer video has a 2D character demonstrating the issue a common man faces which renting properties. The video showcased their entire function with a smooth voiceover. The video also had engaging visuals and motion graphics.

19. Shieldpay

Shieldpay is transforming the world of payments, enabling secure transactions between consumers and businesses all over the world.

Shield play subtly showed the problem and also the solution in this explainer video. The 2D characters connected with the common users and the problems they face making online payments. 

20. Feast It 

Feast is a platform that helps people book the perfect catering supplier in a matter of minutes.

This live-action explainer video creatively shows what they bring to the table. The text animations with pumped-up music can urge a person to Feast It.

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21. What3Words 

By dividing the world into 3m x 3m squares with a unique three-word address, what3words is the simplest way to talk about location and the platform is used by businesses worldwide to operate more efficiently.

This explainer video connects to the majority of the users around. The video was successful in giving out the core message, with live-action graphics and text animations. Kudos to the team!!

22. Rapyd

Rapyd is a fintech platform that is creating a cardless financial network. It provides APIs that help integrate local payments and fintech capabilities.

This explainer video had appealing live-action graphics with amazing color contrast and text animations. The explainer video was simple and the visuals were eye-catching. Their video kept the user glued.

23. Ebury

Ebury is a financial services company, specializing in international cash management solutions including cross-border payments, FX risk management, and business lending.

The explainer video had engaging graphics along with bright colors and engaging background music. Ebury smartly showed the problems a regular user faces and also its solution. They very well nailed the explainer video by showing what they bring to the table.

24. Mimecast

It is an email management platform enabling companies to administer business communication and data.

Many might think that email management and security can be a boring subject to create a video. But Mimecaste added appealing visuals elements in the video that made the video interesting and at the same time added information about the internet that made the video fun and interesting.

25. Sumup

Sumup is a financial technology company that enables businesses to accept card payments at the point of sale or on the go. It operates across 32 markets on three continents.

They created an animation explainer video to describe how they can help to transform the payment system. This 40-second video is a complete package of motion graphics, character animations, and ease with which one can understand the use case of the application. 

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Our Selection Criteria for Startup Explainer Videos

  • Creativity
  • Well written script
  • Entertaining/ Interesting
  • Clear and simple explanation
  • Music choice
  • Properly defined CTA
  • Engagement

About Vidsaga

Vidsaga is a global platform for Startups and SMEs to create Videos. Consider it as Upwork for Videos + Milestone based payment terms + Agency like professional service + 7 days delivery.

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