Kishore Acharya – A Video On Demand Strategist shared his learning
About Kishore Acharya
Kishore Acharya was born and brought up in Bangalore before moving to Mumbai. He has 15 years of experience in entrepreneurship, Content Strategy, business development, partnership management, filmmaking, and media.
In his entrepreneurship journey, he has built two successful start-ups.
He started a media company, Clear Waters Media LLP that focuses on creating audiovisual content for non-profit organizations.
Prior to this, Kishore has worked with television networks such as Zee Kannada, Udaya Movies and Udaya Comedy as Channel Head and Programming Head.
He has also completed a certification program in entrepreneurship from Stanford University in 2015. He was part of the Laboratory awareness in filmmaking program by Flimhogskolan, University of Gothenburg, Sweden.
Currently, Kishore Leads the Content & Strategy for South Indian Market at Zee5 both in AVOD and SVOD content.
Kishore enjoys long-distance running and is a fitness enthusiast. An avid traveler and hobby photographer who loves wildlife photography which has taken him to safaris in the jungles of India & Africa.
Read on to know more what Kishore has to say about Video on Demand space.
1. What prompted you to become an AVOD & SVOD strategist?
Creating content has always been my interest. I loved my stint with TV, where we created content to cater to the viewers. I enjoyed constant learning from each program and using it create and cater different content to them.
With the digital era, the challenge is even more intense with data getting tracked and monitored real-time and disruptive hyper-localized content making its way to the audience. This new challenge & learnings that come with it enticed me to be a Content strategist in the OTT space.
2. Please share how Video on demand has evolved over the last few years and what according to you is its future?
There has been a big disruption in the way content is consumed, distributed & created. Its the era of any time, anywhere consumption as against appointment viewership.
Gone are the days when you can tell people when to watch content. The success of User Generated Content apps like Tiktoks & Byte dance in the tier 2-3 towns shows another interesting trend of content consumption.
Also due to anytime anywhere consumption behavior, the duration of the content has also been disrupted.
This has also given rise to short-duration content creation. Also the hyper localization flexibility in content creation has given rise to content creators explore themes and concepts which they would otherwise not attempt in the offline market.
I would think localized, relevant, strong themed short-duration content will be the future.
3. What is your secret of generating organic AVOD video views?
Being aware of the current trend in video consumption and tweaking your strategy to suit the trend. The largest growth will come from the tier 2 and 3 towns always keep the viewers from there and their sensibilities and taste in mind while you create content. Innovative market strategies to reach the audience.
Read – Learn about Youtube Video Analytics from Phil Starkovich – CEO & Co-Founder of ‘TUBE Buddy’
4. What advice you would like to give to someone who wants to start in VOD?
- Always know the audience you are creating the content for and cater to them.
- Content needs to have captivating & disruptive theme
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