Vartika Singh – An award winning filmmaker, sharing her views about Video Production

Vartika Singh who started her career as an intern in a National Geography Documentary before moving to the film industry.

Her first job was working as an assistant director on Nagesh Kukunoor’s film ‘Dor’ in the year 2005.

She then went on to assist director’s in several feature films like Shaurya, Jaaneman, Unnaipol Oruvan & several other ad Films.

Vartika’s digital film for Deutsche bank has won the best marketing campaign.

And Fox Star Movies will be producing her feature film soon

Read on to know what she has to tell about Video Production

1. Tell us about your life journey in brief?

I was born in Bihar, raised partially in Madhya Pradesh and Delhi. After my graduation from DU, I started interning on a National Geographic Documentary. Because of the very limited opportunities in media in Delhi then, I moved to Mumbai Film Industry and became an assistant director. You can see some of my credentials on IMDB.

2. What prompted you to become a Film director and create “Video Content”?

It started with my desire to become a newscaster for which I decided to do a course in mass communication. As a part of the curriculum, we had to make a short film, fell in love with the medium during that process.

3. How one can make a perfect ‘Brand Film’?

Each brand is different, their positioning is different and so is their communication.

A good brand film is the one that keeps this in mind while also adapting to the ever evolving consumer consumption behaviour and the changing mediums.

4. Why an Organization should invest in a Corporate/ CSR Film?

I am not sure if I can espouse any wisdom about that. After making plenty of CSR films, some of which won awards, I am of an opinion that the only reason people will watch and cherish a CSR film because it is doing something different and has an honest film about it.

Otherwise, it’s just a tick mark, you just have to tick the box it to get it over with. Brands often make CSR films internally for their board of directors and investors. 

5. What would be your tips for newbies who want to take up video creation?

Keep yourself updated and aware.

There hasn’t been a better time and a more receptive market than now for video production. See what everyone else is doing, not just in India but in other countries as well.

Read – Top 40 Video production companies in India to look for in 2019

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