Top 25 US Startups with Best Explainer videos

Disclaimer: In order to recognize startups and help other startups and SMEs, we at (a global marketplace for Organizations to create awesome videos) have compiled this list. 

This list is not in any particular order.

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The web is changing and growing.  The amount of content found on the internet is also continually evolving with fresh ideas. 

But, the problem is how to set your fresh idea apart from the rest?

If you want to excel in your marketing game, then making an explainer video could be an out-of-the-box solution for you.

Using an explainer video is a great source to help potential buyers understand what you do without having to read a chunk of text.

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And a killer explainer video will keep your visitors around. 

Explainer videos are not easy to make, but when made well, it becomes the best source of communication with your customers.

After getting inspired by thousands of videos on the internet, we came up with this list.

Check out these “Top 25 US Startups With Best Explainer Videos”

1. Snowflake:

Snowflake is a cloud data platform that provides a data warehouse-as-a-service designed for the cloud.

The platform is built for the cloud, focusing on an instant, secure, governed access to an entire network of data, and is built to enable a variety of data workloads, including a single platform for developing modern data applications

The explainer starts off with the display of numbers or statistics which helps in building trust with the potential customer.

The video had a good color combination along with text animations that matched with the graphics. 

The video also had a voice-over to make viewers understand the services of the company better.  

2. Opendoor:

Opendoor is an operator of an online real estate marketplace used to streamline the sales process of home buying and selling.

Opendoor’s explainer video compares the selling of homes on its platform to the traditional method of selling. The video emphasizes the benefits and the ease they offer compared to the traditional way. 

The video had appealing graphics with a script that showcased the entire functionality of the company and the benefits they offer at the table.

With the use of amazing text animations, visuals, and voice-over, Opendoor nailed it.

3. Instacart:

Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.

This startup explainer showcases the entire functioning of the app with simple but engaging graphics. The voice-over walks you through the video explaining each detail. The color combination was perfect and all of it together can keep a person glued to the video.

4. SoFI:

SoFi is a finance company that offers a range of lending and wealth management services.

Sofi’s explainer video is to the point and easy to understand. The visuals on the video give a clear insight to the viewers on what services they offer. It focuses on the benefits of using its services which leaves a positive impression on the potential customers. 

Good job team SoFI.

5. Burner:

Burner is a mobile application and service that enables users to obtain temporary, disposable numbers for voice and SMS communication.     

The explainer starts off with a 2D character fighting with the wrong kind of calls using burner as a shield.

The video has a great concept and the visuals and the motion graphics were engaging and can keep an individual glued till the end.

Kudos to the team for making such an amazing video!! 

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6. Gigster:

Gigsters is a platform that helps businesses broaden their ability to innovate by forming a team of top-global talents that create high-end software.

The piece starts off with the CEO talking to the microphone explaining the services Gigster provides.

This is something that is not commonly seen and that is what makes it interesting as things like these make people or viewers connect to the video. It helps build trust. 

The video had stunning graphics with text animations displaying the stats which connected with the viewers. Altogether, the video was successful in giving an insight into the companies functioning. 

7. Divvy Homes:

Divvy Homes is a tech-enabled real estate platform that facilitates rent-to-own home purchases.

This 70-second video is straightforward and germane and also connects to the customer. The video has an interesting color combination and text animations that attract the eye.

The video successfully puts forward the entire functioning of the platform majorly with the help of text animations and voice-over.

8. Health Sherpa: 

Health Sherpa is a technology company that focuses on connecting individuals with health coverage. 

Health Sherpa’s explainer smartly starts off by talking about their user base and how their services benefited them.

The entire voice-over explanation of their platform in a short span was top-notch. The graphics and visuals were easy to understand and connect to the user’s pain point.

9. LeadIQ: 

LeadIQ is transforming the sales prospecting landscape, by providing the fastest way to capture leads, discover emails and contact info, and enrich data with company information and social profiles.

This live actions explainer has appealing graphics and visuals to understand what LeadIQ brings to the table. The video had a voice-over and an interesting piece of background music. 

The visual, graphics, and background music and keep your eyes stuck to the screen.

10. Notion:

Notion is for notes, tasks, wikis, and databases. The app blends everyday work apps into one. It serves as an all-in-one workspace for note-taking, task management, and project management.

Notion’s explainer video is different from the rest as it made the entire video on its platform itself. It interestingly showcased the various features of the platform with a voice-over, graphics, and text animations. 

The video was connected to the USP of the platform i.e taking notes.

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11. Databricks:

Databricks is a software platform that helps its customers unify their analytics across the business, data science, and data engineering.

Databricks provides a Unified Analytics Platform for data science teams to collaborate with data engineering and lines of business to build data products.

This explains how Databricks helps data engineers in building automated production pipelines while cutting through costs and improving efficiency. 

The explainer had eye-catching graphics that can keep an individual glued along with text animations and voice-over to walk you through the video. The video was engaging and explained what the company brought to the table. 

Good work by their team!!

12. Sendoso:

Sendoso is a platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Sendoso’s explainer is engaging you from the start! The first 20 seconds is enough to understand what are they trying to convey.

The video is highly engaging and with the use of puns, they made it more interesting. The video had eye-catching graphics and a voice-over that gave cheerful vibes.

The video was great! 

13. LeadGenius:

LeadGenius is an end-to-end sales solution that provides companies with a way to generate, qualify, deliver, and convert leads.

LeadGenius introduces its browser extension Flow and discusses its benefits. The visuals of the video were easy to understand. The video had a voice-over explaining the details. The graphics, the visuals, and the text animations made the video top-notch.

14. Spin:

Spin is a shared electric scooter company that provides dockless mobility systems in cities and campuses around the United States.

The explainer had graphics that engages an individual from the start. The video has upbeat background music that goes along with the video and a voice-over that explains everything about how to use the scooter and how to ride it safely. 

15. Looker:

Looker is a Data Platform that makes it easy for everyone to find, explore and understand the data that drives your business.

Looker’s explainer video revolves around data and how it’s services simplify it. 

They video amazing motion graphics explaining the pain points of people and the solution it brings. The video had a joyful voice-over which keeps you engaged along with the graphics and text animations. 

To sum it up, the video was a complete package.

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16. GetThru:

GetThru makes best-in-class tools for 1-to-1 texting and phone banking for politics, nonprofits, and education.

GetThru’s 60-second explainer is simple and easy to connect with. The visuals, the graphics, the text animation, and the background music connects with the viewer.

All-in-all the video was engaging and delivered the core message.

17. Algonomy:

Algonomy is a customer engagement algorithm that powers digital-first strategies for retailers and brands.

This explainer video has a 2D character who happens to like a specific pizza and the video showcases how the algorithms help her get the pizza from anywhere. 

The video had an appealing script. The motion graphics in the video was eye-catching and the video also had a voice-over to walk a viewer through. The video was great!!

18. Honeycomb:

Honeycomb provides full-stack observability for modern engineering teams to understand, debug, and improve production systems. 

Honeycomb connects with the pain points of almost every coder out there. This short piece had appealing graphics and a script that connects well to the viewers. 

Good job Team!!

19. Benchling:

Benchling is a cloud-based software platform for biology researchers and research and development organizations.

Benchling’s explainer video was short and easy to understand. The video had no voice-over, but the visual, graphics, and text animations were enough to understand the companies core message.

20. Moveworks:

Moveworks is a cloud-based AI platform purpose-built for large enterprises that solves one, big, frustrating problem: Resolving employees’​ IT support issues.

Moveworks explainer video keeps a person glued right from the start. The video’s stunning graphics and text animations made the video top-notch.

The video successfully delivered the core message of the company in a very interesting and cool way, to be honest.

Keep it up, team!!!

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21. Sumo Logic:

It is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack.

It provides log management and analytics services that leverage machine-generated big data to deliver real-time IT insights.

Sumu Logi’s explainer video shows everything that an explainer video needs.

The video showed data that helps to build trust with the potential customers, and appealing graphics, text animation, and a voice-over that can keep an individual glued to the screen. 

22. Trusted Health:

Trusted Health is a digital employment platform for nurses that allows them to connect with flexible job opportunities.

This 120-second explainer video is simple and talks directly to its potential customers. The video had a good color combination and a voice-over explaining its interface.

The video was subtle and did justice to the company’s message.


Lattice is a people management platform that enables People Leaders to develop engaged, high-performing teams. 

This startup explainer had no voice-over but it does have enticing graphics that connect to the viewers. The text animations were very engaging and the color combination was just perfect.

The video had no voice-over but it was enough to understand what the company had to offer. 

24. Harness:

Harness is a continuous delivery-as-a-Service platform for engineering and DevOps teams to release applications into production.

It automates the entire CD process, uses machine learning to protect you when deployments fail, and equips you with enterprise-grade security every step of the way. CD has never been so simple.

Harness’s explainer video had a very deep color combination that suited the eye. The graphics in the video was appealing and the text animation delivered the information perfectly.

This video can literally increase your screen time!

25. Sana Benefits:

Sana Benefits provides insurance health plans for small and medium businesses or individuals. The company offers simplified plans, ensuring you pay an honest price, and prioritizing customer service. 

This startup explainer video has appealing graphics. The visuals and the text animations are enough to understand the services they provide.

The video has an upbeat piece of background music that keeps a person engaged.

The video was a complete package and was enough to deliver the core message of the company.

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An explainer video should always be made keeping the viewers in mind. The explainer must tell them what they need to know. It must be engaging, informative and it should make the right impression every time.

We hope this list of “Top US Startups with Best Explainer Videos” helps you get inspired if you are starting a new company, marketing a new product, or thinking of a new marketing campaign to grow your business.

If you want to ask any questions or need help getting started with an explainer video, hit us up.

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Vidsaga is a global platform for Startups and SMEs to create Videos. Consider it as Upwork for Videos + Milestone based payment terms + Agency like professional service + 7 days delivery + Post delivery support.

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