Top 25 South African Startups With Best Explainer Videos
Disclaimer: In order to recognize startups and help other startups and SMEs, we at Vidsaga.com (a global marketplace for Organizations to create awesome videos) have compiled this list.
This list is not in any particular order.
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Explainer videos are a guide and a way for businesses to announce a product to customers.
Ideally, an explainer video should be around 90 seconds to 120 seconds. It should be simple, and straightforward videos and should cater to the pain points of a potential customer.
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Each explainer video cites a certain problem and its solution. If made by the right hands, explainer videos can be a gainer for any business.
But sometimes Explainer video ain’t easy and to get you started crafting your own video we have come up with a list of brands that are doing it tight.
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Here is the list of “Top South African Startups that have created Best Explainer Videos”
1. MFS Africa:
MFS Africa is the largest mobile money hub in Africa, with over 170 million users connected, and growing.
This startup explainer introduces the MFS Africa’s Support Portal for transactions powered by the MFS Africa payments platform.
This startup video has an impressive use of text animation with stunning motion graphics.
The video has no voice-over but the use blend of text animations, motion graphics, and backgrounds is enough to keep a person glued to the screen
2. DataProphet:
DataProphet is an AI system developed to determine optimal process parameters and generates a dynamic process control plan for engineers to eliminate defects and scrap, and improve yield.
In this explainer, DataProphet explains their services and what they bring to the table with the use of motion graphics and eye-catching infographics.
The video had no text animations, but the use of voice-over, background music, and motion graphics was enough to understand what services they had to offer.
3. Examsta:
Examsta is an innovative learning platform that lets learners master all the content for SA National and IEB exams.
This startup explainer was short, to the point, and related to the pain points of every student.
The video had no voice-over but with the rocking background music and appealing graphics, Examsta was successful in delivering the message.
4. Zando:
Zando is an online fashion e-commerce store offering choice and accessibility to customers.
Zando’s 90-second explainer video explained the entire functioning of its platform in a simple and elegant way.
The entire process from ordering a product to making the payment was showcased with the use of text animation and motion graphics. The video had no voice-over, but the touch of background music made the video top-notch!
5. Jumo:
Jumo is a Fintech startup that seeks to connect entrepreneurs in the world’s growing markets with high-quality providers of financial products.
Jumo’s explainer video had attractive animations with eye-catching visuals and subtle combinations of bright and eye-catching colors.
The video was simple and showcased the entire process required to use its services with a touch of creativity.
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6. RapidDeploy:
Rapid Deploy is a platform that provides a SaaS solution for emergency departments that allows them to decrease dispatch response times, therefore getting to the scene of incidents quicker, saving more lives.
Rapid Deploy’s explainer video connects with the pain points of an individual caught in an emergency.
The video had a well-written script, with motion graphics describing an entire scenario. The video had a voice-over that helps in understanding why Rapid Deploy is good in what they are doing.
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7. YOCO:
YOCO is a platform on building tools and services to help small businesses get paid, run their business better.
In this explainer video, Yoco is showcasing its new card accepting machine coined YOCO NEO which accepts all card payments.
Yoco’s explainer had a voice-over along with text animations to walk an individual through the video. The video also had a subtle choice of color combination with visuals showcasing the services they provide
All in all the video was a short and simple package of explainer
8. Giraffe:
Giraffe is a recruitment platform designed to help individuals find opportunities in fields such as retail, admin, security, etc.
This explainer video is a simple and easy-to-understand piece. The video had a well-written script to formulate the use of its platform.
The piece also used bright colors with good background music and a voice-over that had the capability to keep a person glued.
The explainer was short, fun, crafty, and had all the elements needed to make a great explainer video.
9. Bright On Capital:
Bright On Capital is a dedicated small business lender that offers affordable revolving Working Capital Facilities of up to 51 lakhs to small and emerging businesses with sustainable growth prospects.
The explainer video has clearly explained how Bright On can help SMEs to grow their business by solving their financial problems by providing them working capital facilities at affordable rates.
The video has good 2D animation and the colors used in the video are also appealing. The video has a voice-over with no background music.
10. Click2Sure:
Click2Sure is a cloud-based, insurance SaaS that enables businesses to make better decisions with real-time reporting and insights.
The explainer video is short and crisp and it very well demonstrates how anyone can use click2sure for their product insurance with their mobile app.
The explainer has simple and easy-to-understand text animations with visuals showcasing the interface of its platform. The video also had upbeat background music that complemented the text animation and visuals.
This video was simple and was enough to make an individual understand what it had to offer.
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11. HealthForce:
Healthforce is a web-based application that enables nurses to improve their clinical care with the support of remote general practitioners.
Health Force’s video very showcased how an individual can use its platform and can book appointments with doctors and get reports and suggestions on their mobile.
The video had appealing 2D graphics with a well-written script that connects with the pain points of the user. The video also had a bright selection of background colors, text animation, and an engaging piece of background music.
12. Hippo:
Hippo is an innovative comparison platform that helps individuals make a better choice by comparing products from a range of different providers.
In this explainer video, Hippo introduces a new membership card which is an exclusive club for Hippo customers only.
The video has used all the animated prospects very right. The background music is interesting and nice to listen to. The video also has amazing text animation and visuals that can keep a person glued.
13. SnapNSave:
SnapNSave is a platform that operates a solution where users get cash back when they shop in certain stores.
This explainer video is short and simple that clearly describes what it has to offer.
The video is a complete package of eye-catching graphics, a well-written script, and a voice-over to walk a viewer through it.
14.HearXGroup:
HearXGroup is an AI-powered healthcare startup that specializes in providing affordable solutions for people to care for their hearing, with a digital twist.
The piece has amazing graphics and a script that connects with every person that is into fitness. The video has a perfect color combination, text animations, motion graphics, and background music that gives an individual insight into their business.
15. Rentoza:
Rentoza is a rental online marketplace that connects retailers of electronics, household appliances, and baby goods on affordable rent.
They created a 2D character animation and motion graphics video focussing on their service and how one can use it. This video is a complete package to understand the use of the platform.
The video had sober use of colors and a voice-over with a simple piece of background music to keep the audience glued.
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16. Ukheshe:
Ukheshe is a microtransaction platform that allows you to pay and get paid. It claims to be unlike any eWallet or QR payment service as it works with your lifestyle, not the other way around.
Ukheshe explainer video has no sound but it effectively showcased the services provided by them using a combination of 2D animation and text animation and motion graphics. The video also had a bright selection of colors.
The video was short, simple and one that could easily connect with a potential customer.
17. Mettle:
Mettle is the free business account by NatWest, built for small businesses, startups, limited companies, and sole traders – designed to give you the freedom to run your business.
This explainer video has explained very efficiently about their business and the features it provides.
Mettle created an amazing explainer video with appealing animation, colors, and motion graphics in such a way that users can understand their offering in a well-organized way.
18. Kalido:
The company provides an AI platform that helps companies to match the internal skills of their workforce with individual jobs, teams, and projects.
This explainer video has appealing 2D Graphics and an excellent voice-over walking you through the video. The video has a well-written script that tells you about the whole use and purpose of their services.
Kalido’s video has interesting text animations and motion graphics. The video also had a fair choice of bright colors and a mild piece of background music and all of them combines to deliver the core message.
19. Smile Identity:
Smile Identity provides the best Identity Verification, User Onboarding, and real-time Digital KYC solutions in Africa.
This explainer video has interesting graphics and text animations exhibiting the entire functionality of their company. The voice-over of this video is very loud and clear.
In this video, smile identity has clearly specified their message on how they help in the identification of persons.
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20. Zonke Tech:
Zonke tech is a platform that offers software development, website development, digital marketing, and app-making services.
This 35 seconds explainer video is very short and has no voice but the graphics and the text animations were enough to deliver the message on what services ZonkeTech brings to the table.
21. SweepSouth:
SweepSouth is a platform that provides individuals to get in touch with local cleaners in their area, through the use of an online booking system.
SweepSouth’s video has eye-catching graphics, with no voice-over. The video has smart use of text animation and with the use of bright color combinations and a stunning piece of background music, this video can keep you glued.
This explainer shows how their services are reliable, efficient, and convenient to use.
22. GetSmarter:
GetSmarter is an online digital education platform that delivers premium online courses.
Getsmarter’s explainer video is simple and clear and explains their education delivery service to the point.
The video has a simple background with few effects and has a voice-over with an interesting piece of background music.
23. FinChatBot:
FinChatBot is an AI-powered chatbot for the financial industry. Enriched with Machine Learning, it enables financial services providers to increase their onsite conversion rate while gathering more information about their potential customers.
Finchatbot’s video is a live-action explainer video that has stunning background music with no voice-over. The video was successful in delivering its core message using relevant data.
The colors used in the video are also very tempting and eye-catching which makes you watch the video till the end.
24. Adapt IT:
Adapt IT is a platform that provides specialized software and digitally-led business solutions.
Adapt IT’s explainer video talks about Adapt IT telecommunication services and how successfully they have helped many businesses in Telecom and Software services.
This live-action explainer video has smartly placed text animations showcasing the statistics and achievements. The video also has a voice-over with pleasant background music to walk an individual through the video.
25. Naked:
Naked is an insurance startup that provides short-term retail insurance to its customers, differentiating on price, which makes insurance more accessible.
The explainer is very short and crisp and has rocking background music. The video is easy to understand and connects well with the potential buyers.
The video has an appreciating use of subtle color and text animation that provides to-the-point information about the platform.
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Our Selection Criteria for Startup Explainer Videos
- Creativity
- Well written script
- Entertaining/ Interesting
- Clear and simple explanation
- Music choice
- Properly defined CTA
- Engagement
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