Facebook or Instagram: Where to run ad in 2021?

Invitation to join Global Marketers Community Discussion Space

Vidsaga has come up with a hack video to help marketers analyse where to run their ads to get the maximum reach and engagement on social media.

Here are the points to be considered

1.Rapid Growth
– In 2016 Instagram brought in $1.6 Billion of ad revenue while in 2020 Instagram brought in $12.24 billion of ad revenue

2. Monthly Active Users

– Facebook as of Q4 2020 has 2.79 Billion monthly active users.

– Instagram as of Q4 2020 has 1Billion+ monthly active users.

3. Average Time spent

– Average time sent on Facebook is 58 minutes

– Average time spent on Instagram is 53 minutes

4. Share of Ad-Spent

– The Facebook News Feed still saw the largest share of ad spend by a sizable margin at 58%. 

Both the Instagram Feed and Instagram Story ad placements are beginning to take a larger share of the pie, combining to make up 27.1% of ad spend.

5. Rapid Growth of Instagram Stories

The spend on Instagram Stories in 2020 increased by 40% compared to the previous year, and 91% compared to 2018.

Conclusion

For driving sales and conversions, use Facebook.

For better brand marketing and awareness use Instagram.


Check out Video Marketing Knowledge Hub



About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

Keep Learning
Here are some related guides and posts that you might enjoy next.
“Media clutter coupled with decline in attention spans are leaving brands with a tough path to tread” - Rohit Malkani

 “At Crompton we have been working to keep strengthening our understanding of the consumer and uncover the little things that…

Learn TikTok marketing from TikTok consultant and coach - Maayan Gordon

Tiktok is growing fast and brands are still figuring out how to use it for marketing. Meet Maayan Gorden who…

Learn video marketing growth hacks from Rohan Chaubey

Rohan Chaubey is the founding member of International Growth Hacking Day (July 13) and bestselling author of the award-winning book…

Our guiding principle is "What is the most authentic route ahead that benefits the brand” - Kartik Johari

“Be authentic, honest and meticulous.  There is no other way to make a great ad film. And please remember, ad…

Any content that you create has to be differentiated, making them pause everything else - Ayushman Chiranewala

"Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest…

Learn about Youtube Video Analytics from Phil Starkovich - CEO, ‘TUBE Buddy’

The more narrow your initial niche, the more impact you can make for your audience - Says Phil Starkovich. Phil…