6 Big Social Media Trends (2023 Edition)
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Vidsaga has come up with 6 big social media trends in 2023 for all marketers to increase any business’s social media presence, engagement and reach among their prospective customers.
The big trends in social media in 2023 are as follows:
1. The 55+ generation is now a large and potentially profitable part of the social media landscape.
2. TikTok has replaced television for Generation Z
3. Customers prefer buying from businesses that they relate to on a personal level than those that conduct themselves in a professional way.
4. Social platforms are aiming to keep users on their app by offering on-app shops and checkouts
5. Video continues to grow in popularity
6. TikTok and YouTube have released AR/VR-capable functionality
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