Learn latest PR Strategies from Tarunjeet Rattan

“Genuinely care about your customer and demonstrate it. Walk the talk. This has always been the golden rule for marketing and communication that wants to genuinely build a legendary brand that commands lifelong loyalty and respect from the customers.”

– Tarunjeet Rattan, Managing Partner, Nucleus PR.

PR is not new for businesses but the underrated marketing activity has indeed evolved over the years. 

And definitely, it’s no longer just promoting a brand by leveraging a few media channels.

We talked to Tarunjeet Rattan to understand how PR has changed and the effective strategies in today’s times.  Read on to learn her actionable insights on the subject.


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1. How does PR differ from other Marketing activities? 

PR has two parallel tracks: 

  • One, that works independently to create an overall reputation that fosters trust and adds credibility to a brand/company/individual.
  • Second, that works with the marketing team as a subset to amplify marketing messages and campaigns creating awareness about a specific service or product.  




2. What should every business know about Public Relations?

It is the hidden force that can cement a brand reputation into that of a legend. It is the life force that will bring alive a brand. 

The aura created by PR results in a powerful reputation, lasting impact, and deep trust. 


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3. What are the effective PR strategies marketers can adopt currently?

Genuinely care about your customer and demonstrate it. Walk the talk. This has always been the golden rule for marketing and communication that wants to genuinely build a legendary brand that commands lifelong loyalty and respect from its customers. 

However, this has been brought into sharp focus this year. Brands have to live up to their marketing promise if they want to retain customers. 

The customer of today is very cost-conscious and unforgiving of false promises. Coulda shoulda woulda will kill brands. 




4. What advice would you like to give to our community members related to PR?

Understand the power that PR brings to the table before using it. Learn to use the force from the Jedi before picking up the lightsaber.

If you don’t have time then hire the Jedi. Don’t try and use the lightsaber yourself…unless you like a missing arm.  


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About Tarunjeet (in her own words)

I was introduced to the world of Herge comics early on in my life by my father and they captured my imagination, specifically Tintin and his adventures. 

I would spend hours and hours reading his stories and imagine myself as a journalist travelling the world over. This was what got my attention to communication. 

While I always had a creative flair, ‘good marks’ meant pursuing a degree in science. While I did that I also explored the field of communication. 

When I attended the Youth Festivals at Panjab University – I was blown away and then seriously started considering the possibility of a career in communication. 

While pursuing a degree in the same, my left brain took over and went through the process of elimination to understand what suited both the left and right brain. 

I did multiple internships to understand what could be the best fit for my skill sets and was fascinated by the world of PR. I won the best job in campus placements and then there was no looking back.  


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