How Instagram’s New Keyword Search Option can help you as a Marketer (2024 Edition)

Instagram’s recent “keyword search” change may not be the “sexiest” update, but it is a very useful one.

Because this update may help your posts get found even if you haven’t used a specific hashtag

Instagram’s keyword search tool also enables you to find brand mentions that you may have missed before because your customer didn’t tag you.

With this tool, you’ll now be able to look up your competitor’s keywords and see what their audience has to say about them.

You can now search for posts by using the keywords your customer might use within their caption.

Use keywords in the captions to help customers find your business on Instagram.



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