Learn how marketers can ensure ROI for video marketing from Rohan Kale
The common mistake marketers make is Not creating content about what the audience really wants as compared to what they think their audience wants – Rohan Kale, CEO – Rkale.com
Rohan turned his passion for cartoons into a successful business. An engineering and management graduate turned entrepreneur, Rohan believes that good storytelling is the core of video marketing.
In this article he shares his learnings about video marketing and common mistakes business should avoid making a video marketing strategy.
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Read on to know his perspective on video marketing for businesses.
1. Tell us about your life journey, Rohan?
I studied engineering in India but due to some bad influence, I got involved in gambling. I lost €25,000+ and was distressed.
Then with the help of my supportive family and friends, I slowly recovered from that situation. I did my management in Germany and got a job at Daimler.
After working there for a few years, I pursued my passion and interest in cartoons and founded a video content agency.
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2. Is video marketing for every business?
100% – With the reduced attention span of people which includes your audience, videos are the best tool to educate your audience.
Think about this, if there are 2 businesses doing the same thing and one has videos across their social media with demos, founders’ stories, processes, and client testimonials and the other business does not have any of these, who will you most likely go with?
Videos can help you stand out and especially they are not an option anymore!
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3. How marketers can ensure ROI for video marketing?
Like everything else in marketing, it’s all about testing but here are a few ways that marketers can use to ensure the ROI
- Use videos for advertising on the social platforms and funnels and try various angles (a different set of pain points for different ads, live as well as animation videos, use humour or fear or scarcity, client testimonials)
- Use videos within the internal departments to ensure that everyone is aligned and the organization is moving towards the same goal and there is no mismatch, especially with the sales and marketing department
- Use video in your email marketing efforts because they have proven to get more clicks and engagements
- Start using videos to build a personal brand across all social media channels
- This article exactly describes what you can do to build your brand along with the detailed steps: https://www.linkedin.com/pulse/billion-dollar-brand-using-video-marketing-rohan-kale/
- Lastly, start applying the Behavioral Lead Journey to make sure that you are helping your audience from being a stranger to a loyal fan. Here is a detailed article about it: https://www.linkedin.com/pulse/only-video-strategy-you-need-2019-onwards-converts-rohan-kale-/
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4. What common mistakes should businesses avoid when it comes to video content marketing?
- Not creating video content according to the platform
- Not creating content about what the audience really want as compared to what you think they want
- Not having “your story” video because people crave this and want to know how your business came into existence
- Not using videos in the sales proposals that you send to your prospects
- Not using videos to train your team internally and especially the sales teams
- Not having subtitles for your videos especially the short videos
- Not documenting the behind-the-scenes videos
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About Vidsaga
Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.