COVID-19 Survey – What should be video marketers’ biggest concerns?


The current Situation around COVID-19 has created significant uncertainty among leaders, marketers, and customers. Companies and Marketers are understandably concerned about the spread of the virus and its effect on their business.

With COVID affecting pretty much every industry Video marketing is no exception. 

As a community initiative, we at Vidsaga.com conducted a “Sentiments Survey” to understand COVID-19’s effect, opportunities, and challenges for Video Marketing.

 Check out what these experts have to say. 

Here is the complete report – Covid19 Video Marketers’ Sentiments Survey by Vidsaga



What should be video marketers’ biggest concerns?


“If you’re not making videos during this time, you should be concerned.I think it’s a great time to be in the online space. As more people are locked away in their houses, this is the right time to boost your brand’s visibility with all forms of video – recorded webinars, LIVE sessions, courses, storytelling videos, tutorials, etc. Please make videos a crucial part of your marketing strategy today or you’re missing out.”  – Rapti Gupta, Content marketing head, Instamojo



“Create meaningful content aside from the crisis preparing for the aftermath of the situation”– Dr. Islam Gouda, Strategic Marketing Manager



“Lack of Audience focus”  – Deepak Sharma, Video Product Leader



“Concern is that we are not able to shoot live-action videos” –  Sanjana Murali, Product Manager, Hippo Video



“To not hurt the sentiments of society. Keep the content sensitive to the subject and try to put up a global messaging across” – Charu Pandey, Head of Marketing – Ziwo



“Keeping the creativity alive in the time of COVID” – Aashish Chopra, VP Content Marketing – Ixigo



“Video marketers should continue to stay top-of-mind and continue marketing their business. If a business can be in business, people want to support that”. – Janet E Johnson, Social Media Marketing Specialist



“Organic will grow, but the volume of paid ads will decrease.. because of less budget from the clients”. – Aleks Netsivka, Founder – Utubeo



“Ability to shoot/produce new content”.  – Mike Melli, Co-founder & CRO, Miss Malini



“Your biggest concern should be your audience. You need to take into account that social dynamics have changed. This crisis we’re in right now is changing the way the audiences globally consume video content, live streaming, and webinars included. So you need to make sure that your messaging is sympathetic and responds to the pain point that your product and service can solve in the context of the current global landscape.”  – Amir Shahzeidi, Youtube SEO Expert



“Video Shoot is a concern. Home shot video, the mobile shot video will be an easy way out. Animated, Graphics based video will be dominant”.   – Ranish Hangloo, Media and Marketing Professional



“People reluctance to put money.” – Sachin Uppal, Video Marketer


“Innovate your business, lead by example, build your library of content.” –Matt Ballek, Digital Video Marketer – Vidiseo

Also, Check observation of experts regarding video marketing in COVID



About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

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