Due to COVID effect, every industry is looking for alternative business strategies to survive during and after the COVID situation. 

Should the video marketing industry too go for changes? Should the video marketer change the approach? 

To get the answer to all these questions, we at Vidsaga.com have conducted a video marketer ‘Sentiments Survey’. We asked experts what is their alternative strategy and what suggestions do they have for other video marketers. 

Check out what experts have to say.  

Here is the complete report – Covid19 Video Marketers’ Sentiments Survey by Vidsaga

What changes video marketers should make in video marketing strategy?

“For now, you don’t need to change anything. Because no one knows how things will play out. It pays though to be ready to make a change if you need to. Vigilance is key but it’s important to keep a cool head and not make rash decisions you will regret later.” – Nikola  Roza, Youtube SEO Expert

Bring the Human aspects forward, not necessarily sympathy, it could be fun, the satisfaction of sharing and care for fellow humans, animals, plants, and non-living things. Think what would soothe your customer a historic fact-driven idea, example: “hey you guys know today was the day when ABC got independence , get your independence from Sugar/Fat/smoking by using our yyy product”– Deepak Sharma, Video Product Leader

“Make use of video conferencing platforms to record videos if multiple people are involved, or take out your phone and shoot a video.”  – Sanjana Murali, Product Manager, Hippo Video

“Messaging should be in line with the realities, offering beacons of hope and lifelines of proactive solutions for current problems.”   – Paolo Kernahan, On-Camera Coach and Instructor

“Reimagine storytelling, WFH production”  – Aashish Chopra, VP Content Marketing – Ixigo

“One should try to incorporate video in some new unexplored areas of business such as sales, HR, and product just to name a few.” – Sachin Uppal, Video Marketer

“Focus on TV marketing and Targeted Digital marketing.” – Ranish Hangloo, Media and Marketing Professional

“1. Be informative  2. Bring humor that would make relief in the minds of the audience as Corona has actually stuck up the minds  3. Gain the opportunities (Re-analyze the time age on the basis of maximum watch timings of the platform and then, strategize the postings accordingly.”. – Sugandha Bansal, Founder – The Blue Oceans Group

“Get more empathetic and use people’s current mindset and attack their immediate needs”. – Sachin Vats, Video Marketing Consultant – Wingify

“Serve and support your niche with more content that helps them know like and trust you.” –Matt Ballek, Digital Video Marketer – Vidiseo

“You have to be extra creative to get people’s attention, from now providing value isn’t enough you have to do much more than that to succeeded”. – Ankit Kothari, Video Marketer 

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.