Learn from Ranish Hangloo – A Video Campaign and Branded Content Expert

Ranish is 90’s kid of DD TV era, fell in love with Bollywood, got inspired by newsmakers and got influenced by Television.

His passion for Media pushed him to choose a career in Media and managed projects like Tata Tea Alarm Bajne se Pehle JaagoRe, Apollo Hospitals Healers of India, Indian of the Year to name a few.

Read on to know more about his marketing campaigns & his learnings.



1. Tell us about your life journey?

I was born in Kashmir but my family had to move out of Kashmir Valley because of onset of terrorism. I grew up in 90s DD TV era. Just like other 90’s kid, I also fell in love with Bollywood, got inspired by Newsmakers and got influenced by Television.

I was actively involved in media activities since my school days. I used to write for local newspapers, work for production houses, read books (except the academic ones), and watch movies. My passion for Media pushed me to choose a career in Media.

I have been fortunate enough to study at Asia’s premier Mass Communication Institute – AJK MCRC, Jamia Millia Islamia and then acquire the skills of Business administration from one of the best B-schools in the world – Indian School of Business (ISB).

I feel that learning is a lifelong process. One should be open to learn new things every moment.  I just hope that my curious behavior to learn new things doesn’t take a back seat in the future.



2. What prompted you to join Network18 Media?

Besides the fact that Network18 is India’s largest media conglomerate and all the work produced here gets amplified quickly, Network18 gives me the freedom to deliver my work.

I would rather say that people at Network18 make it a place worth to be in. At Network18 I have been lucky enough to work under Industry’s best leaders and learn from them.

Ranish Hangloo at Network18 studio

Invitation to join Global Marketers Community Discussion Space



3. Please tell us about the most successful Video campaign you have managed?

There are so many campaigns. But few are very close to my heart –News18 India Chaupal (all editions), Tata Tea Alarm Bajne se Pehle JaagoRe, Apollo Hospitals Healers of India, Indian of the Year, News18 Rising India Summit.

Many of my campaigns have won awards but more than awards I feel that if my work is creating an impact then there is no reward above it. After all the objective of any form of media is to create an impact in the society or in the consumer’s mind.



4. What metrics should marketers track when it comes to Video Marketing Campaigns?

If your Video is able to initiate conversation among your target viewers then your job is done. If I receive video of my work on my Whatsapp or on my social media feed through random source then I feel that I have done justice to my work.

From the marketing point of view one can look at metrics such as number of views, media impressions and reactions on your videos. If it is a product marketing video then reach and business conversions will be your metrics to gauge the impact.

In the current digital age, time spent on video channel/OTT medium/social media defines the popularity of the digital product or you can say Media Industry has entered a war zone where screen time shared is the key metric of success.

Also Read – Top 25 Video Marketing Disruptors (Globally) in 2019



5. What strategic advice you would like to give to someone who wants to start with Video Ads?

Video is an art of storytelling. Your video should be simple, precise and clear enough to communicate your message. Garnish your story with relevant emotions to create a bond with your viewer.

Your video should speak your viewer’s language & tone and create an instant rapport. Once you meet these basic requirements then only your video will create a buzz and trend in Media. 

Read other articles of Video Marketers Community here



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