Know more about video ad strategy from Uzair Kharawala

Uzair Kharawalka is running a digital studio since 2002. From photography to producing videos Partner at SF Digital Studios shares his learning of how to make a successful video ad strategy.

Read on to know more about video ads and the key to making a good video marketing strategy.


1. How a Marketer can build a successful Video Ad strategy?

A video helps build trust in automation. Do the work once and see how you can get followers, engagement, interaction, likes, shares, etc.

The key to a good video marketing strategy (paid or organic) is to create high-quality content and not just sales videos.

Before you can sell anything, you need to build your brand and trust with your audience. This takes time and you just need to keep on-going to build that trust.

Invitation to join Global Video Marketers Community


2. What can a Marketer do to achieve low bounce rate for YouTube video Ads?

By low bounce rate, you mean low view rate. If you are running YouTube Ads, the first 5-seconds are very important. It needs to be catchy and attention-grabbing so the viewer does not ‘Skip Ad’ after 5 seconds and continues to view the video.

Remember, we are interrupting & disrupting someone viewing their chosen video.


3. Tell us about your life journey?

Born in Karachi, Pakistan, I came to the UK as a 16-year old to study. Been here since 1986, married & have 3 kids. My hobby is photography, cricket & Chelsea FC.


4. What prompted you to found SF Digital Studios?

Photography was always a hobby since I was 14 and I got an opportunity to become a professional photographer and me & my wife started SF Digital in 2002. Since then our business has evolved from being social photographers to corporate photography.

Then along came video and we started producing videos for our clients.

2 of the most important things on a website are photos & videos, which we do. So we started web design Once you have a website, you need traffic and as Google Partners & YouTube Certified, we can help drive targeted traffic to any website.

In short, we can help anyone from concept to the campaign.


5. What advice you would like to give to marketers who wants to start with Video ads?

It is tough no doubt, if it was easy, then every Tom, Dick & Harry would have started video ads.

The most important thing to remember is that video ads are the top of the funnel ads. These video ads help raise awareness and build a brand. However, most and many professionals & business owners try to attribute direct conversions to video ads and see that the performance may not be as good as it ought to be.

It is because they are looking at the wrong metric and not taking into account KPIs like view rates, view-through-conversions, etc. 

YouTube ads are a great way to get your voice, brand, message, services & products out to the world. Get started with a simple message and start your journey with video ads. Ignore video ads/marketing at your peril.


If you are also a Video Content Expert and would like to get featured by us or would like to join our Video Marketers Community, simply send your LinkedIn profile link to us at team(at)vidsaga(dot)com

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