How Mercedes cracked Influencer Marketing with TheWolfDog campaign
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Mercedes partnered with Loki the Wolf Dog that has over 2 million followers.
They wanted to show their followers the world through the eyes of the wolf-dog riding inside a Mercedes.
They gave Loki’s owner, Kelly a 2017 Mercedes GLS fitted with 3D cameras facing outside and inside the car to show the experience from Loki’s point of view
Mercedes also got other influential Instagram photographers to capture more photos and videos.
The campaign turned out to be bigger than expected, even exceeding Mercedes’ marketing KPIs for the campaign.
The Instagram account created for the campaign attracted
- over 173 million views,
- received over 2.3 million engagements.
Mercedes also earned media worth about $4 million.
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