How Mercedes cracked Influencer Marketing with TheWolfDog campaign

Invitation to join Global Marketers Community Discussion Space

Mercedes partnered with Loki the Wolf Dog that has over 2 million followers. 

They wanted to show their followers the world through the eyes of the wolf-dog riding inside a Mercedes.

They gave  Loki’s owner, Kelly a 2017 Mercedes GLS fitted with 3D cameras facing outside and inside the car to show the experience from Loki’s point of view 

Mercedes also got other influential Instagram photographers to capture more photos and videos.

Result :-

The campaign turned out to be bigger than expected, even exceeding Mercedes’ marketing KPIs for the campaign.

The Instagram account created for the campaign attracted 

  • over 173 million views, 
  • received over 2.3 million engagements. 

Mercedes also earned media worth about $4 million.

Check out Video Marketing Knowledge Hub



About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

Keep Learning
Here are some related guides and posts that you might enjoy next.
Youtube SEO - Video Marketing Quiz

If you want to increase your knowledge about Youtube SEO, then check this Youtube SEO - Video Marketing Quiz and…

Video Marketing Quiz - Level 'Expert'

Test your Video Marketing Knowledge by taking this quiz- Video Marketing Quiz-4 1. What is the maximum file size you…

12 New Things in Video Marketing in January 2021

To update the community of marketers, entrepreneurs and experts with the latest news and trends in video marketing globally. We…

Video Marketing Quiz - Level 'Hard'

Test your Video Marketing Knowledge by taking this video marketing quiz Questions 1. What is the time limit of Facebook…

10 Video Marketing Jokes to Crack You Up (2024 Edition)

Video Marketers across the globe are doing some fantastic work but there is a funny side to Video Marketers/ Marketing…

YouTube SEO: 10 hacks you need to know in 2024

Difference between Google SEO and YouTube SEO? Google says - why should I rank this content and takes a long…