6 sec vs 15 sec Ads – Which one is better in 2024?

Among the video ads of 6 second and 15 second of duration, which one is better?

Here are the pros and cons to both the video ads.

6 Seconds Ad Video15 Seconds Ad Video
Used to boost awareness at top of purchase funnelUsed to boost awareness at the mid-funnel strategies
Generate less brand recallGenerate more brand recall
Users find them less intrusive Users find them more intrusive
Less likely to get skippedMore likely to get skipped
Boost brand preference less Boost brand preference more

About Vidsaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.

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