6 sec vs 15 sec Ads – Which one is better in 2023?
Among the video ads of 6 second and 15 second of duration, which one is better?
Here are the pros and cons to both the video ads.
|6 Seconds Ad Video||15 Seconds Ad Video|
|Used to boost awareness at top of purchase funnel||Used to boost awareness at the mid-funnel strategies|
|Generate less brand recall||Generate more brand recall|
|Users find them less intrusive||Users find them more intrusive|
|Less likely to get skipped||More likely to get skipped|
|Boost brand preference less||Boost brand preference more|
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