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9 Things To Keep In Mind Before Choosing A Corporate Video Production Company.

9 Things To Keep In Mind Before Choosing A Corporate Video Production Company.

Let me guess, you are a smart marketer or a business owner who is trying to take your business to the next level, by using the power of video marketing.

You have been surfing the internet looking for information because you have been thinking about getting a corporate video for your brand.

Or, you are confused and are wondering how to choose the right corporate Video production company, and you need someone who can help you figure out the things that you will need to take care of while dealing with a corporate video maker.

You are also feeling the need to HIT certain marketing or/and business goals using the power of creative video storytelling. You know that corporate film production can help you, you just don’t know how.

Corporate video production services seem confusing, and you find relying on corporate video makers difficult.

Well, if that’s you, then you have arrived at the right place.

You see, we have been working with brands for years now.

We have been helping them implement video marketing strategies for quite some time, and have helped them achieve the kind of goals that they were trying to HIT for their business.

We have worked with early-stage companies, mid-stage companies, large-scale companies, and even companies that are at the idea stage and have no marketing strategy or a business plan to work with yet.

Whether you’re simply in need of a corporate video or you’d like to go one step further a re-purpose the same video content into an innovative medium such as a TV in a Card, We’ve come to the realization that every FAST growing company or brand should consider investing in a corporate video strategy.

No matter what your brand’s market scale and target audience, a corporate video service can help you achieve your goals.

It is also essential for you to know how a corporate film company can help you, and your brand, have the kind of impact that you are trying to have with your business.

Why choose a Corporate Video?

    • 85% of people say they’d like to see more video from brands in 2018. *50wheel
  • After watching a video up to 64% of users were more likely to purchase a product online. *Marketinghy

Up to 80% of marketers say the video has increased average session duration on their website. *Wyzowl

No matter what your brand’s market scale and target audience, a corporate video service can help you achieve your goals.

It is also essential for you to know how a corporate film company can help you, and your brand, have the kind of impact that you are trying to have with your business.

So, this is why I hope that in this piece I can explain 9 things which I have found to be really important; 9 things that you should consider before choosing a corporate film company.

However, before we get to that, I am hoping that you already know what corporate video production service is, and what it can do for your business.

Purpose of Video Production Company

According to Wikipedia

“Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video or other media) commissioned primarily for a use by a company, corporation or organization. ”

The REAL purpose of creating a corporate video is to ensure that you are able to HIT your business objectives using the power of video storytelling. A corporate video production service can do that for you.

Although we have seen brands use corporate videos for a wide variety of purposes, the major impact of these videos is on improving the product range awareness and driving sales, recruitment, and branding.

Popular Types of Corporate Videos & Their Uses:

  1. Promotional video: It is targeted towards promoting a specific product and showcasing its features so people can understand it better.
  2. Industrial video: It is targeted towards a specific audience and towards a specific industrial sector. For example, video of a tunnel boring machine for the construction industry.
  3. Internal Communication videos: They are used for communicating the flow and importance of company policy, terms etc. This is helpful for large-scale companies.
  4. Recruitment video: It shows prospective recruits the value of a company as a prospective employer and to attract fresh talent towards the company.
  5. How-To videos: They are usually used by software companies to communicate how to use their products and derive maximum value out of them.
  6. Testimonial videos: They are usually created to communicate and affirm social proof to the target audience.
  7. Corporate Events: They communicate a company’s agendas and goals in areas unrelated to generating revenue.
  8. Corporate Documentary:  These videos chronicle the history and hopeful future of the company by featuring key members of the organization. They are mainly targeted towards shareholders of the company and they can improve the brand value.
  9. Corporate Social Responsibility aka CSR: CSR communicates to stakeholders of the company and members of society that the brand can focus on the betterment of society while also generating profits.
  10. Company Profile Video: This type of video is really beneficial for brands that are entering new domains and markets, as it can help them establish trust with new potential customers and other stakeholders involved.
  11. Brand Video: These videos are usually helpful when the brand is trying to hold branding exercise for its target audience.

Some of Our Corporate Movie Work…

We have worked with a lot of brands in helping them craft their corporate movie ideas into successfully finished projections.

1. Shell (Automotive Industry): The work that we did for them helped them not only generate 5 lakh views after it went viral, it also won them several awards.

2. Effectual Service (Patent Industry): The work we did for them directly helped them get high-end clients and high ticket orders.

3. Garment Factory (Textile manufacturing): The work we did for them helped them position themselves as a better employer within the industry.

After working with a lot of brands, we know how to produce work that can get our clients the kind of results that they are looking for.

But that’s all about other brands. Right?

You are more interested in knowing how you, as a business owner or a marketing executive, can implement these ideas in your company to achieve your business goals.

Now, it’s true that I don’t know about your needs or business goals.

But I would love to know about them and offer you a tailored experience for your brand.

What I have covered here, is a general strategy that will help you get a world-class corporate video made for your brand.

9 Things To Keep In Mind Before Choosing A Corporate Video Production Company.

1) Does The Company Understand My Needs Clearly?

Video Production Service Company

I believe that every brand marketer or business owner has a rough idea of what they need in their corporate movie; the brand image they want to convey, and the end goals that they are looking to achieve with it.

When you are planning to work with a corporate film production team, you need to focus on a few key areas of communication.

When engaging with them, check if the corporate videomaker understands your needs clearly.

As a buyer, a good question to ask a corporate film company might be:

Are they able to translate my needs into proper executable concepts or not?

If not, then you need to be cautious about moving forward with this team, because if your team is not even able to gauge your needs properly, then it is going to cause you a lot of problems in the future.

I am sure you don’t want to be someone who spent money on getting something done, and then is stuck with a half-baked mediocre video with no impact…

2) Are They Aligned With Your Vision:

Corporate Video Services Team

When engaging with the corporate video services team, you should think about whether they align well with your corporate movie vision or not.

You can ask questions like:

Does this corporate film production company understand my brand’s vision?

Is this corporate video maker company invested in making me successful?

Does this corporate video services fully understand our product?

Does this corporate film production company care about the impact that we intend to have with this exercise?

Are people in this corporate film company asking questions about our brand, or not?

Are they genuinely interested in working for you or is it just another lead for them?

If you do a little bit of analysis with questions like these, you will get a feel of the kind of end results you may end up with.

You can gauge a lot of information within the first few minutes of engagement with the creative team.

Ideally, as the person in charge of the corporate movie, you should ensure that the company you are working with understands your vision fully and is focused on it.

3) Do They Have Past Work/Testimonials?

Corporate Video Makers

Whenever you buy a service or a new product on the internet, you look for product review/past work. Right?

I mean, I do that. I think you should too if you are not doing it already.

The reason I do it because I want to know about the quality of the work that they have done in the past.

This process can and should be used while selecting a corporate video service as well.

So, if you are considering working with a video company and trying to gauge the quality of their future work, you should always check their past work/testimonials to understand the sort of work that they can do for you.

Past work is always proof of corporate video maker’s abilities.

If their past work isn’t up to the mark, chances are that they won’t be able to produce a masterpiece for you.

You should check their past work/testimonials for at least 10 past clients/reviews.

Look at their work quality, level of achievement of client goals, & the overall buying experience.

You can also ask them if they have done any work in or related to your industry.

If yes, then you can expect them to understand your product and industry better than other people or teams out there.

4) What Is Their Production Quality?

Corporate Video Production Quality

As a buyer, I think production quality is the most important part of any project.

If their production quality isn’t top notch, you won’t be able to make a lasting impression on your target audience.

You should check for quality by inspecting their equipment, tools, cameras and other audio capturing devices.

Things To Check For:

1. Camera Quality

2. Editing Quality

3. Lenses quality

4. Past testimonials

5. Past videos that they have worked on: Study these at all stages – from the planning stage to the final results.

5) Culture:

Video Production Company Culture

I think culture is a mutual FIT quotient, which becomes especially important for hiring.

Whenever we hire someone at VidSaga, we look for a culture FIT between the prospective employees and our company.

Sometimes this can be even more important than the skills because we care more about the culture FIT than a skill set.

Working with a corporate video production company should follow the same principles.

If both the teams (your company and the corporate movie production team) are on the same page, culture-wise, chances are that you will have a great movie making experience working with them.

But yes, how does anyone know if they are a good FIT for each other or not?

To figure that out, you need to pay attention to their online blog, their founding story and much more.

Ask questions that tell you why they started, when they started.

Review their work, talk to them over the phone. Pay close attention to their processes and see if they are dealing with you in a professional manner or not.

If you feel that something is off as far as the culture fit is concerned, then the team you are shortlisting may not be the right team to represent your brand, because this isn’t something that you can do every week or month.

Once you shoot a corporate movie it is out there for the world to see.

If you get a mediocre outcome, then it will be out there for everyone to see, and you definitely don’t want that to happen to your brand.

6) Pricing:

Corporate Video Production Pricing

Ah!

Finally! Let’s talk budget.

The moment that anyone decides to get a corporate movie done, the first thing that they think of is the budget.

“What would it cost me to get this movie done? Is it too expensive? Or is it too cheap? What If I have to compromise on quality?”

I think creating a corporate video service centered engagement can be quite expensive, because no matter which team you work with, they have already made investments in tools, equipment, and manpower.

That can easily raise the cost of the whole GIG to be slightly on the higher end of your budget.

It is better to think of this project as an investment because even though corporate video production is not an inexpensive exercise, it can sometimes be the only piece that is going to represent your brand.

So if you compromise on the quality, you will have a mediocre grade end result that could stain your brand’s image.

7) How Will You Measure Your ROI?

Corporate Video ROI

The only way to measure the ROI for a corporate movie, is by watching it and measuring its impact against your goals. Look at the percentage of your goals that have been achieved with your planned activity.
.
Map out the goals that you are trying to achieve before starting the engagement. Ask your prospective creative team how they measure the ROI on it.

This should be decided before you even begin your exercise, so keep a tab on the way that you measure this.

8) Video Promotion Strategy:

Corporate Video Production Strategy

Once you have made the corporate video, then you need to focus on distributing it.

Creating a great video is just half of the work. The rest of it focuses on distributing it to the right audience. Your video content will be successful only if it is matched with a robust marketing strategy.

Make sure that your creative team has a plan for promoting their content focusing on the target audience.

If they do, then ask a few questions: what would be the budget? How would it happen (online or offline), what is the duration of the campaign, etc?

You should also question them regarding the expected reach that you can have from the video promotion strategy.

You can read more about generating traffic, promoting & making money via YouTube in this article.

Ask Your Corporate Video Production Company These Marketing Questions:

a) Where are we going to promote our videos?

b) Will we work on offline/online promotion?

c) How many views can I expect from our campaign?

d) What are the average numbers, regarding traffic, that I can expect?

e) Will you be doing YouTube marketing / YouTube SEO for our video so that it keeps getting views in the future?

f) How long will this campaign be?

g) What is the ideal percentage of (insert your goals) that we would be able to achieve with this?

h) Are we going to promote this over social media? If yes, then what are the expected numbers that we are looking for?

9) Professionalism:

Corporate Video Production

I have seen this more times than you can ever imagine:

The videography/ production industry is plagued with a less than professional approach of dealing with clients. Even during our pilot phase, we faced challenges while building a structure where client dealings were happening in a professional way.

To focus on professionalism in this industry, you should look for 3 key things in a corporate movie production team:

a) Delivery commitment: managing strict timelines – starting of work and end time of work. At VidSaga we ensure that our timeline of 7 days is followed religiously, so we make sure that, from conception to final delivery of a client’s corporate video, it all happens on time and in a matter of 7 days.

b) Quality Commitment: When you engage with a corporate film production team, you will have a series of discussions where you will set a timeline and a budget. Based on these details you can get an idea of the quality that you can expect concerning your corporate movie. This is key if you want to keep your eye on quality, so, make sure the creative team commits to a certain level of quality. This can help with accountability.

c) Communication:  I have noticed that there is usually a lack of communication in projects like these. Lack of communication breaks down a working relationship. So make sure that all things are being communicated proactively.

If you are satisfied regarding these 3 things, then you have good chances of having a great outcome.

Conclusion:

By asking thorough questions, you’d be able to filter out corporate film production companies that delivery low-quality results, and you will attract high-quality creative teams only. If you do get that, then you’ll able to prevent a lot of frustration.

If you do your research and follow our advice, you’ll have mental peace while you procure a great corporate video for your brand.

If you are also planning to create a corporate video, find the fair price through our video price calculator – here.

About VidSaga

Vidsaga is a global marketplace for Organizations to hire Video Creators. Currently, 1100+ businesses including Shell India, News 18, Carlton Luggage (VIP Bags), Hindustan Times, FeverFm, Mysmartprice are using our platform.

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